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Splashpower Signs Licensing Agreement with Alba

Tue Feb 5, 2008 7:00am EST
Alba-Designed Products to be Based on Splashpower's Inductive
                          Charging Technology
CAMBRIDGE, U.K.--(Business Wire)--
Splashpower(R) Ltd., a Cambridge, U.K.-based developer of wireless
power technology, announced today that it has signed a definitive
licensing agreement with Alba plc, a major U.K. brand manufacturer, to
distribute wireless power products to the consumer market.

   Under terms of the agreement, Alba will design and manufacture
products based on Splashpower's inductive charging technology. Initial
products are planned for Q3 2008 and will feature a charging unit and
add-on receivers purchased through retail stores and online. The
universal charger will support a range of mobile phones and MP3
players.

   In a second phase of market development scheduled for Q4 2008,
Alba and Splashpower will support the integration of wireless power
receivers into a range of handheld consumer devices with technology
and manufacturing expertise.

   Commenting on the agreement, Bill Campbell, Splashpower's chief
executive officer (CEO), remarks: "We are pleased to have this
agreement in place with Alba. The combination of Splashpower's
technology and intellectual property with Alba's proven manufacturing
and distribution experience is a unique combination that will deliver
wireless products in volume to consumers for the first time."

   "We believe the wireless power market has exceptional growth
potential and Splashpower leads this area with its unique technology,"
says Daniel Harris, CEO of Alba. "By utilizing the strengths of both
companies, we believe we will provide products with a 'wow' factor as
well as providing consumers with the ultimate in charging
convenience."

   About Alba

   Alba plc is a leading distributor in the U.K. of consumer
electrical goods. Alba Group's strategy is powered by organic
development combined with targeted strategic acquisitions. This
strategy is matched by comprehensive resource facilities throughout
the Group. More details can be found at: www.albaplc.com.

   About Splashpower

   Privately held Splashpower Ltd., based in Cambridge, U.K., is the
world leader in wireless power technology development. Its inductive
charging technology enables power to be transferred without wires to a
range of mobile devices. In addition to the convenience this offers
users, the technology supports charging on a single platform rather
than the current charger-per-device model. Its street address is: The
Jeffreys Building, Cowley Road, Cambridge, CB4 0WS, U.K. Telephone:
+44 (0)1223 422340. Facsimile: +44 (0)1223 422339. Email:
info@splashpower.com. Its website is located at: www.splashpower.com.

   Splashpower is a registered trademark of Splashpower Ltd. Alba and
Splashpower acknowledge trademarks or registered trademarks of other
organizations for their respective products and services.

US PR for Splashpower
Nanette Collins, 617-437-1822
nanette@nvc.com
or
George McGhee, +44 1223 422340
Vice President
george.mcghee@splashpower.com
or
European PR for Splashpower
Annette Bley, +44 (0)20 7482 4800
annette@annettebleypr.com

Copyright Business Wire 2008



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