LONDON--(Business Wire)--
In yet more proof that personal cards pay, customers at US-based
Zions First National Bank who have switched from standard to
customized cards in the past two months have been making, on average,
15%-20% more transactions since their new card arrived. Zions Bank,
which launched its 'myPHOTOcard' card customization program on 27 May
of this year (to see the program for yourself, visit
www.zionsbank.com/myphotocard) is using technology provided by card
customization specialist, Serverside Group.
Take up numbers are good, too. Since the end of May, Zions Bank, a
subsidiary of Zions Bancorporation, has seen steady growth in the
number of myPHOTOcards created by existing cardholders. The popular
new service, also being marketed in Spanish, is available to both
individual customers and business clients. To date, approximately 88%
of the photo cards issued have been debit cards, the rest credit
cards.
The strong take-up of the photocards has been helped by the
strength of the Zions Bank marketing campaign, which has comprised
humorous TV spots, online banner advertising, traditional print ads
and general merchandising. Cardholders can either upload an image of
their own or choose one from a selection of galleries, including
'Animals', 'Art', 'Nature' and 'Sports'.
Zions Bank customers, who must also be Internet Banking customers,
can use the myPHOTOcard service for free on their first personalized
debit or credit card. Couples who share credit cards or joint accounts
may each upload a different photo to personalize their individual
cards. To change images and create subsequent cards through
myPHOTOcard, clients will be charged a small fee of $4.95.
Rob Brough, Executive Vice President of Marketing &
Communications, Zions First National Bank, commented:
"We have been pleased by the response to myPHOTOcard since its
launch. With more people using their cards as an everyday tool to make
purchases and manage their personal finances, it makes sense that
consumers want a favorite photo to see whenever they pull their card
from their wallet."
Adam Elgar, President, Serverside Group, added:
"The encouraging lift in transaction levels we're seeing at Zions
Bank is consistent with the results many of our other clients have
experienced. It happens for the simple reason that photocards sit
front-of-wallet. Basically, people love to see a favorite image each
time they make a purchase or open their wallet so they put the
personal card on top. As a result, they use it more. The take-up
numbers are strong, too, and reflect the strength and pizzazz of the
Zions marketing campaign."
About Serverside
Founded in 2003, Serverside Group is the global technology leader
in digital card design. The company's flagship products are
AllAboutMe, a web-based application that allows cardholders to design
their own unique payment card online, and Virtual Portfolio, a
web-based management tool enabling issuers to rapidly launch card
campaigns of any size, adjust them in real time and print cards on
demand. Serverside has built a dominant position by running over 700
card programs through its network of approximately 200 card issuers in
23 countries. Its clients include Banco Sabadell, ING, Permanent TSB,
ANZ, BMW, KBC, Fortis and First National Bank Omaha. Serverside Group
is headquartered in London and has offices in Taipei, New York,
Chicago and Auckland.
About Zions
Zions First National Bank, a subsidiary of Zions Bancorporation
(Nasdaq: ZION), operates 140 full-service branches and nearly 200 ATMs
in Utah and Idaho. In addition to a wide range of traditional banking
services, Zions offers a comprehensive array of investment and
mortgage services, and has a network of loan origination offices for
small businesses nationwide. The company is also a leader in providing
electronic banking services, including electronic municipal bond
trading. Founded in 1873, Zions has been serving the communities of
the Intermountain West for 135 years. Additional information on Zions
Bank is available at www.zionsbank.com.
For more information, and sample card art, contact:
Rhizome PR
Dominic Hiatt, +44.(0).20.8670.4920
dominic@rhizomepr.com
or
Serverside Group
Katherine Vondrak, +1.847.487.8121
katherine.vondrak@ssgl.com
Copyright Business Wire 2008
