Attributor to Help CondeNet Drive Revenue and Traffic on
Epicurious.com, Style.com, Men.Style.com, Concierge.com
REDWOOD CITY, Calif.--(Business Wire)--
Attributor Corporation, provider of the world's first Web-wide
content tracking and analysis platform, today announced that CondeNet,
the leading developer of upscale lifestyle brands online, has selected
Attributor to track and drive additional value of CondeNet-owned
content from its most visited online properties, including
Epicurious.com, Style.com, Men.Style.com and Concierge.com.
Attributor's platform will fingerprint CondeNet content and
continuously monitor billions of pages on the Web, providing real time
usage analysis on when, how and where its content appears across the
Internet. Insights from this analysis will enable CondeNet to offer
more focused content to reach its passionate user base. CondeNet will
also use the Attributor service to increase the return on its content
investment through better search engine placement, increased licensing
and syndication revenue and new sources of online ad revenue.
"As a leading creator of digital content, we are focused on
creating new ways to connect our brands with our passionate readers
and derive more value from our content investment," said Sarah Chubb,
president of CondeNet. "Attributor's platform provides us with the
visibility we need to maximize the potential of our online
properties."
"The extensive proliferation of content from CondeNet sites, such
as Epicurious.com, is a reflection of the popularity of the material
and represents great sales, marketing and product development
opportunities," said Jim Brock, Attributor CEO. "The visibility and
strategic business capabilities that our platform provides will allow
CondeNet to capitalize on the spread of its content. CondeNet is a
recognized leader online and we look forward to evolving our platform
to meet their needs."
In October 2007, Attributor released a research report on the
reuse of recipes from Epicurious.com, which showed a multitude of
revenue opportunities that could result from increased visibility of
advertisements on non-original content. The research uncovered the
volume of monetary opportunities available to content providers that
currently have no visibility into content reuse, including the
potential for search engine optimization, licensing opportunities and
revenue sharing.
ABOUT ATTRIBUTOR
Attributor is a privately held technology company headquartered in
Redwood City, California. Its content tracking and analytics platform
enables publishers to build value with their content wherever it
appears on the Internet. With Attributor, publishers can now program
when, how and where their content is presented across the Web and
social networks. Advanced fingerprinting algorithms, a large-scale
crawling infrastructure and detailed contextual analysis provide
publishers with Web-wide visibility of their articles, images or
videos. Using the Attributor platform, customers can identify new
sales leads and revenue-sharing opportunities, monitor licensed uses
and derive more links and better search engine placement. More
information can be found online at http://www.attributor.com.
LaunchSquad (For Attributor)
Jesse Odell, 415-625-8555 (Media)
attributor(at)launchsquad(dot)com
or
CondeNet
Allison Braley, 212-790-4487 (Media)
allison_braley(at)condenast(dot)com
Copyright Business Wire 2008
