NEW YORK, NY, Oct 07 (MARKET WIRE) --
Media6Degrees, the first company to offer marketers scalable customized
audiences based on online social connections, has appointed Tom Phillips
as CEO. Phillips was most recently head of Google Search & Analytics and
orchestrated the integration of DoubleClick into Google, following years
of experience in the advertising and publishing industries. Former CEO
Joe Doran will remain an advisor to the board of directors and continue
to develop new business opportunities for the company.
Under Doran's Leadership, Media6Degrees has achieved significant momentum
with over 50 major brand advertisers by building custom audiences of
like-minded people to help marketers increase the performance of their
online advertising campaigns. Phillips has joined to help accelerate the
company's growth as it brings an expanded product offering to market.
"Tom Phillips is one of the brightest, most experienced, most connected
people in the media technology world," said Bob Greene, board member and
General Partner of Contour Venture Partners. "We're thrilled to have him
take the helm as we look to extend the success we've achieved with our
loyal client base."
"Media6Degrees has consistently surpassed our expectations, with 30%
quarter over quarter growth and a client renewal rate approaching 100%,"
said Tim Connors, board member and General Partner of U.S. Venture
Partners. "We are delighted that someone of Tom Phillips's caliber is
ready to take the baton and guide Media6Degrees to the next level."
During three years at Google, Phillips established and led the Google
Search & Analytics team in pioneering new uses for Google data on behalf
of major advertising clients, managed the DoubleClick integration, and
led the development of a web-based bidding system for print advertising.
He was previously CEO of Deja.com, which he sold to Google and eBay.
During the nineties, he was a pioneer in digital media at Starwave
Corporation, where he led the teams that developed ESPN.com, NBA.com,
NFL.com, Ticketmaster.com, ABCNews.com, and the first family of vertical
Internet media. In 1986, he co-founded Spy magazine, and served as
President and Publisher during its five years as one of the most
celebrated media properties in New York. Phillips holds a BA in Applied
Math from Harvard and an MBA from Stanford.
"Media6Degrees is poised to dramatically alter the profile of online
advertising," said Phillips. "While search marketing has plateaued and
standard display becomes increasingly commoditized, the use of social data
is the new frontier. Media6Degrees has developed a singular ability to
identify the connections that predict the most targeted and productive
audiences for marketers. This is a rare opportunity to transform an
industry, and I'm fortunate to join an immensely talented, innovative and
motivated team."
ABOUT MEDIA6DEGREES
Media6Degrees has created the first advertising technology that delivers
targeted, customized and scalable audiences based on online social
connections. Advertisers use Media6Degrees to extend the reach of their
campaigns from customers to like-minded people, thereby dramatically
increasing both scale and performance. The company has already achieved a
loyal following of customers by delivering unprecedented ROI to leading
brands in retail, travel, electronics, telecommunications and financial
services, among other industries. The company is based in New York and
funded by Contour Venture Partners, U.S. Venture Partners and Venrock.
www.Media6Degrees.com
Contact
Corie Pierce
Horn Group, Inc.
Email Contact
(646) 202-9758
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