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State Legislation Impacts Creative Economy Initiative

Mon May 5, 2008 11:39am EDT
New provisions include tax incentives to creative companies

DETROIT, May 5 /PRNewswire-USNewswire/ -- Southeast Michigan's creative
business community will get a boost as a result of Governor Granholm's
signature on a series of bills that would make creative businesses eligible
for state MEGA tax credits.

Signed into law yesterday, Public Act 108 of 2008, sponsored by Senator Jud
Gilbert (R-Algonac), will have a significant impact on Southeast Michigan's
efforts to develop creative economy jobs by broadening the definition of
businesses eligible for MEGA credits to include those in the creative sector. 
Senators Jason Allen (R-Traverse City) and Hansen Clarke (D-Detroit) played a
vital role in the success of this legislation and lead the advocacy to include
the creative businesses for the MEGA eligibility.

Creative businesses have been defined as:
Architecture and design including architectural design, graphic design,
interior design, fashion design, and industrial design
Digital media including internet publishing and broadcasting, video gaming,
web development, entertainment technology
Advertising and marketing firms including advertising and marketing agencies,
public relations agencies, and display advertising
Music production including record production and development, sound recording
studios, and integrated high-tech record production and distribution
Film and video including motion picture and video production and distribution,
postproduction services, and teleproduction and production services

Businesses meeting these criteria will be eligible for high-tech and/or
high-wage MEGA credits which are credits against the Michigan Business Tax.  A
high-wage business is a business that has an average wage of 300% or more of
the federal minimum wage.
 The bills take immediate effect.

"In this new economy based on innovation and globalization, progressive
leaders
recognize that creativity now drives global competitiveness," said Doug
Rothwell, president of Detroit Renaissance, lead advocates for amending the
bill to include the creative sector.

"Those communities that can develop and sustain an environment in which its
creative talent can thrive will be able to most effectively drive economic
development success - both because of job growth in specific creative
industries and because communities with a dynamic, creative soul attract high
impact employers and talented, skilled employees."

"These incentives will encourage creative business enterprises to consider
Michigan and bring new opportunities to attract new media and advertising
companies to locate in our state," said James C. Epolito, President and CEO of
the Michigan Economic Development Corporation.  "We now can promise our most
talented writers, film-makers and artists new job opportunities that were
previously only available elsewhere."


Rothwell noted that globally, creative industries are estimated to account for
more than 7% of the World's GDP and the annual growth of the creative
industries is twice that of the service industries and four times that of the
manufacturing industries.

Developing Detroit's creative economy is one of the main recommendations of
Detroit Renaissance's Road to Renaissance, a plan to transform Southeast
Michigan's economy.

Other aspects of the initiative currently underway are:
    --  Create a comprehensive, region-wide asset map and web portal of
Greater
        Detroit's creative sector
    --  Develop a Creative Corridor on Woodward Avenue that acts as a platform
        and catalyst to, among other things, attract and retain talent,
        stimulate creative community output, and increase the presence of
        creative industries in Detroit and the region
    --  Establish a Creative Business Accelerator within the Creative Corridor
    --  Develop a business attraction strategy to increase the density of
        creative economy enterprises
    --  Launch a branding and marketing program to showcase Greater Detroit as
a
        major hub of the world's creative economy



More announcements about plan progress will be made in early summer.



About Detroit Renaissance:
Detroit Renaissance provides leadership to accelerate the economic
transformation of Detroit and Southeast Michigan. Renaissance accomplishes
this work through serving as a catalyst to develop growth strategies,
advocating for those strategies and championing specific initiatives that
accelerate growth. A 501(c)(3) organization that was formed in 1970, Detroit
Renaissance includes the chief executive officers of the region's most
significant employers and universities. For more information, visit
www.detroitrenaissance.com.


SOURCE  Detroit Renaissance

Anne Masterson of Detroit Renaissance, +1-313-259-5400



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