The flexibility of A.D.A.M.'s offerings allows MedTouch to
leverage opportunities for clients around search engine marketing and
deliver proven ROI
CAMBRIDGE, Mass.--(Business Wire)--
MedTouch, a leading provider of interactive, web-based solutions
for health care organizations, today announced it has entered into a
partnership with A.D.A.M., Inc. (Nasdaq: ADAM), a leading provider of
consumer health care information. The partnership allows MedTouch
clients the opportunity to take advantage of the full array of
A.D.A.M.'s health information products, services and solutions.
"Hospitals need solutions that provide health care consumers with
easy access to the best information while ensuring their bottom-line
goals are being met," said Paul Griffiths, CEO of MedTouch. "The
flexibility of A.D.A.M.'s offerings gives them a unique strength in an
extremely competitive space. We're thrilled to leverage their
expertise with clients who are committed to building strategic search
engine marketing campaigns and proving that investments in online
marketing are a necessary and effective means of reaching health care
consumers."
For more than a decade, A.D.A.M. has helped people navigate the
complex world of human anatomy and health with user-friendly content
and images that use a variety of multimedia elements to inform and
educate. The A.D.A.M. content solutions are consumer oriented and
reviewed by a network of non-biased third-party physicians, and
specialists. A stringent editorial process and rigorous feedback
policy keep A.D.A.M.'s award-winning health information current and
accurate.
"MedTouch is focused on the consumer of health care whether it is
the patient or the employee. The combination of MedTouch's expertise
in developing highly interactive web solutions and A.D.A.M.'s unique
capabilities to educate and inform will provide a critical product
offering that enables healthcare institutions to better serve their
community of consumers," said John George, A.D.A.M.'s senior vice
president of sales.
About A.D.A.M., Inc.
A.D.A.M. (Nasdaq: ADAM) is a leading provider of high-quality
health information and benefits technology solutions to healthcare
organizations, employers, consumers, brokers, and educational
institutions. With an industry-leading employee and HR benefits
management platform, Benergy(TM), and one of the largest consumer
health information libraries in the world, A.D.A.M. empowers consumers
to get smart about their health and wellness, while reducing the costs
of healthcare and benefits administration. For more information, visit
www.adam.com or call 1-800-408-ADAM.
About MedTouch
MedTouch delivers web intelligence for health care. Whether
patient-focused websites, employee-focused Intranets, or online
recruitment efforts, MedTouch combines design, technology, and
innovation through its software and professional services practice.
Clients include nationally-ranked academic medical centers, community
hospitals, rehabilitation facilities, health plans, and health
care-related not-for-profits. For more information, please visit
www.medtouch.com.
MedTouch
Alexandra Gross, 617-861-7700
agross@medtouch.com
Copyright Business Wire 2008
