Sun-Times News Group Joins National Online Advertising Alliance with Yahoo! Newspaper Consortium
Chicago Sun-Times, Pioneer Press, SouthtownStar, Post-Tribune, the
Herald News (Joliet) among newspaper titles to benefit from strategic
alliance with Yahoo!
CHICAGO--(Business Wire)--
The Sun-Times News Group announced today it has joined with more
than 700 newspapers to enhance its online advertising offerings and
increase its sizable audiences through a strategic alliance with
Yahoo! Inc.
Already one of the top Web sites in the Chicago area for local and
national news, sports entertainment and advertising, the Yahoo!
affiliation will further enhance the exposure of what are now the 15th
most-viewed newspaper online sites in the country. The Sun-Times News
Group features more than 70 local Web sites, including suntimes.com,
linked to its newspapers that provide more than 200 communities with
information unique to their cities and neighborhoods.
"The Sun-Times News Group reaches 4.2 million print and online
readers each week, and serves the Chicago area more comprehensively
than any other news company. This partnership with Yahoo! will allow
the Sun-Times News Group to provide improved capabilities and
platforms for our national, regional and local advertisers to reach
their desired customers," said Rick Surkamer, Chief Operating Officer
for the Sun-Times News Group.
The agreement includes:
-- The ability for the Sun-Times News Group to offer a one-stop
buying experience for advertisers; Sun-Times News Group sales
representatives can cross-sell local advertising on Yahoo!,
and Yahoo!'s national sales force would sell national
advertising on Sun-Times News Group sites;
-- Using Yahoo! technology to offer to Sun-Times News Group
advertising clients graphical advertising and targeted search
functions; Advertisers can take advantage of the sizable
online advertising network powered by Yahoo!;
-- Distributing local news stories across multiple Yahoo!
properties and sites, to increase the number of online viewers
who see Sun-Times News Group ads;
-- Yahoo! technologies allow the Sun-Times News Group to offer
behavioral targeting to enhance advertising effectiveness.
"We continue to seek out opportunities to better serve the
Chicagoland advertising community," said Mr. Surkamer. "Our
partnership with Yahoo! is another major step in that quest. Stay
tuned for future developments."
The Sun-Times News Group's collection of 71 newspaper titles
include the Chicago Sun-Times; The Beacon News (Aurora), The Herald
News (Joliet), Lake County News-Sun, The Courier News (Elgin),
SouthtownStar, The Naperville Sun, the Post-Tribune (Merrillville,
Ind.) and 51 Pioneer Press titles.
Members of the Yahoo! Newspaper Consortium include 780 newspapers
and 32 newspaper companies, representing 41 percent of all Sunday paid
circulation. Members include: Belo Corp., Black Press, Buffalo News,
Calkins Media, Inc., Columbus Dispatch, The Columbian Publishing
Company, Cox Newspapers, The Day Publishing Company, The E.W. Scripps
Company, GateHouse Media, Inc., Hearst Newspapers, Herald Media, Inc.,
Independent Newspapers, Journal Register Company, Journal Sentinel,
Lee Enterprises, McClatchy Company, Media General, Inc., MediaNews
Group, Inc., Morris Communications Company LLC, New York Daily News,
New York Times Regional Group, Paddock Publications Inc, Paxton Media
Group, Philadelphia Media Holdings LLC, Shaw Newspapers, Stephens
Media Group; Times-Shamrock Communications, The Times Publishing
Company, the Tribune Review Publishing Company and Yankton Media.
The newspapers represented by the Newspaper Consortium include
major market dailies such as the Akron Beacon Journal, The Atlanta
Journal-Constitution, The Boston Herald, The Commercial Appeal
(Memphis), The Dallas Morning News, The Denver Post, The Florida
Times-Union, Honolulu Star-Bulletin, Houston Chronicle, The Miami
Herald, Milwaukee Journal Sentinel, New Haven Register, Orange County
Register, The Philadelphia Daily News and The Philadelphia Inquirer,
The Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee,
San Francisco Chronicle, San Jose Mercury News and The Tampa Tribune.
About the Sun-Times News Group
The Sun-Times News Group is the operating subsidiary of Sun-Times
Media Group, Inc. (PinkSheets:SUTM), which is dedicated to being the
premier source of local news and information for the greater Chicago
area. Its media properties include the Chicago Sun-Times and
Suntimes.com as well as newspapers and Web sites serving more than 200
communities across Chicago. Further information can be found at
www.thesuntimesgroup.com.
Cautionary Statement on Forward-Looking Statements
Certain statements made in this release are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995 (the "Act"). Forward-looking statements include,
without limitation, any statement that may predict, forecast, indicate
or imply future results, performance or achievements, and may contain
the words "believe," "anticipate," "expect," "estimate," "project,"
"will be," "will continue," "will likely result," "plan," or similar
words or phrases. Forward-looking statements involve risks and
uncertainties, which may cause actual results to differ materially
from the forward-looking statements. The risks and uncertainties are
detailed from time to time in reports filed by Sun-Times Media Group
with the Securities and Exchange Commission, including in its Forms
10-K and 10-Q. New risk factors emerge from time to time and it is not
possible for management to predict all such risk factors, nor can it
assess the impact of all such risk factors on the Company's business
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
investors should not place undue reliance on forward-looking
statements as a prediction of actual results.
Sun-Times News Group
Tammy Chase, Director of Investor Relations
(312) 321-3230 or tchase@suntimes.com
Copyright Business Wire 2008
