DALLAS, TX, Dec 04 (MARKET WIRE) --
Dixie Lee International Industries, Inc. (PINKSHEETS: DLII), parent company
of the 40-year-old "Dixie Lee" brand name, with more than 80 franchised
restaurants open, announced today that it has entered into an exclusive
agreement with Paul Stewart Associates, Inc. (PSA) to market the Dixie Lee Diner
Franchises. The terms of the agreement were not disclosed.
"We are proud that Dixie Lee International Industries has selected us to
betheir partner in the United States. Dixie Lee will benefit from PSA's
over30 years of experience and knowledge of the franchise marketplace and will
further strengthen our growing Dixie Lee Diner franchise program," said Paul
Stewart, President of PSA, one of the oldest franchise consulting and
marketing firms in the country.
According to PSA, franchised restaurants in the U.S. generated sales
exceeding
$180 Billion in 2006.
"We are pleased to have Paul Stewart Associates as our franchising
partner,given their national marketing focus, their food concept branding, and
the
successful track record they have established in marketing and launching food
franchises both regionally and nationally," said Joe Murano, Dixie Lee
International CEO and President. "This agreement enables us to expand our
innovative concept development and food offerings and to continue to build the
tradition of the Dixie Lee brand into the United States. Besides, the name
sounds as good as our new logo, "Nothin' could be finer than the Dixie Lee
Diner."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee
Chicken & Seafood restaurant in 1964 in Belleville, Ontario Canada. Building on
an old Louisiana chicken recipe, the Dixie Lee name has grown to include
subsidiary and affiliated companies accounting for more than 80 branded
restaurants open and more than 20 in development. Dixie Lee restaurant
concepts include full service, fast casual and take-out. Dixie Lee
International Industries, Inc. (PINKSHEETS: DLII) is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to 80 seat
stainless steel diner reminiscent of the nostalgic 1940s and 1950s family
diners featuring breakfast, lunch and dinner. Dixie Lee International
Industries, Inc. is expanding through both corporate-owned and franchised
restaurant
development throughout North America and abroad.
www.dixieleeusa.com
About Paul Stewart Associates, Inc. (PSA)
PSA has assisted over 300 companies with their franchise expansion plans
over
the past 30 years. More recently, in the past 12 years, PSA has helped its
clients generate over $500 Million in franchising revenues. Mr. Stewart has also
been a consultant to the U.S. Small Business Administration (SBA) for over 25
years. PSA specializes in franchise consulting, packaging, marketing and finance
in
the U.S.A. and internationally.
Forward-looking statements in this release are made pursuant to the Safe
Harbor Provisions of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to certain risks, and
uncertainties and actual results could differ from those discussed. This
material is information only and is not an offer or solicitation to buy or
sell the securities.
Copyright 2007, Market Wire, All rights reserved.
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