Allows Clients to Integrate SEO and Pay-Per-Click Programs with
Public Relations Campaigns
WALTHAM, Mass.--(Business Wire)--
Schwartz Communications, Inc., one of the largest independent
public relations agencies, today announced an integrated search
marketing service. The service combines search engine optimization
(SEO) and pay-per-click (PPC) advertising with public relations
campaigns. The enhanced program helps companies raise awareness and
drive the right traffic to their websites.
The service is offered as part of an exclusive joint marketing
relationship with Market-Vantage, LLC, a leading search marketing firm
that has conducted campaigns for more than 80 consumer and technology
companies.
"The seamless integration of public relations and search marketing
is essential for companies looking to maintain message consistency and
generate measurable results," said Steve Schwartz, president of
Schwartz Communications. "Schwartz's service gives companies a new,
efficient, unified option for communicating with their key audiences
by blending search, traditional and new media."
Public relations activity and content is one of the most effective
ways of keeping SEO components topical and fresh. But many traditional
SEO/PPC campaigns are not integrated with public relations, limiting
their long-term effectiveness. Schwartz's strategic relationship with
Market-Vantage eliminates this roadblock and helps companies tightly
integrate their public relations activities with SEO and PPC.
"Companies increasingly need dynamic online initiatives to help
them raise awareness and generate qualified leads," said Hans Riemer,
president and CEO of Market-Vantage. "The integrated
Schwartz/Market-Vantage approach provides a powerful service for
companies looking to improve their search marketing results."
Elements of Schwartz's search marketing initiative include:
-- U.S. and international campaign design, administration and
reporting
-- Competitive website assessment and audit to determine the
appropriate key words to help companies strategically focus
their efforts for maximum business results
-- Strategic SEO campaign to increase search engine prominence
and qualified site traffic
-- Design and implementation of a pay-per-click campaign that
generates qualified leads, stays within budget and is
coordinated with strategic messaging initiatives
-- Website consultation with concrete recommendations for turning
browsers into buyers
-- Regular, quantifiable reporting to analyze results and refine
strategy
On Thursday, June 12, 2008 at 2:00 p.m. ET, Schwartz will host a
Webinar to provide interested companies an overview of the service and
the benefits of closely integrating search marketing with public
relations. Companies can register at www.schwartz-pr.com/webinar or by
clicking here.
About Schwartz Communications
Founded in 1990 by the husband-and-wife team of Steve and Paula
Mae Schwartz, Schwartz Communications today is the second-largest
independent public relations agency specializing in technology and
healthcare. Schwartz Communications has 220 employees and offices in
Boston, London, San Francisco and Stockholm. The Agency has garnered
many awards and honors on behalf of its work for clients; last
year, Schwartz Communications was named "2006 Technology Agency of the
Year" by The Holmes Report.
Schwartz Communications, Inc.
Mark W. McClennan, APR, 781-684-0770
schwartzpr@schwartz-pr.com
Copyright Business Wire 2008
