Search Engine Strategies Names 43 Search Engine Marketers as Finalists for SEM Conference's First Annual SES Awards
16 Winners Will Be Announced Throughout SES San Jose During Orion
and Keynote Panels and Will Be Recognized in SES Awards Showcase on
Search Engine Watch
SAN JOSE, Calif.--(Business Wire)--
Search Engine Strategies today named 43 search engine marketers as
finalists for the SEM conference's first annual SES Awards. The 16
winners will be announced throughout SES San Jose during Orion and
keynote panels, which are being held August 18-21 at the San Jose
Convention Center. The winners will also be recognized in an SES
Awards Showcase on Search Engine Watch.
Search Engine Strategies is hosting its first annual SES Awards at
SES San Jose in conjunction with its 10th anniversary. Since 1999,
Search Engine Strategies (SES) has been the leading international
conference series for webmasters, digital agencies, online marketers
and corporate decision makers. Over the years, SES has guided search
engine marketers of all skill levels through the fast-changing and
complex world of search -- the single fastest growing marketing
sector.
The SES Awards are designed to inspire innovation and new ideas in
this fast-growing marketing sector. The finalists for SES Awards in
the following categories are:
-- Best Search Engine Ad Platform: Call Genie's CG Advantage;
LookSmart AdCenter; and SendTec SearchFactz.
-- Search Engine with Most Relevant Search Results: Expert
System's Cogito Focus (Shift Communications); Local.com
(Madison Alexander); and Yahoo!
-- Most Innovative New Search Engine: YellowBot (Young &
Associates); and Expert System's Cogito Focus (Shift
Communications).
-- Technology Platform Search Marketers Can't Live Without:
Enquisite (Maven.com); Covario, Inc. (JHG Townsend); and
Kenshoo Search SEM Platform (Kenshoo Ltd).
-- Best SEM Technology Platform for SMBs: LocalLaunch; Enquisite
(Maven.com); and Marchex.
-- Most Innovative Use of Search Engine Optimization: NikeStore
(Range Online Media); DoubleClick Performics; and Where 2 Get
It Search Locator.
-- Most Innovative Paid Search Campaign: SearchAdNetwork;
Building Blocks for LEGO's Paid Search Media (iCrossing); and
Four Seasons Hotels and Resort (Acronym Media).
-- Best Social Media Marketing Campaign: Alberto-Culver Nexxus
(iProspect); Harlequin Romance Report (SEO-PR); and Beaches of
South Walton (USDM.net).
-- Best Business-to-Business Search Marketing Campaign: Microsoft
Small Business Center (iProspect); MarketingSherpa (SEO-PR);
and Enquiro Search Solutions, Inc.
-- Best Multi-National Search Marketing Campaign: WebCertain;
iCrossing Integrates Global Search Campaign for iCrossing; and
SAP (Acronym Media).
-- Best Use of Local Search: The Container Store (Range Online
Media); Storage West Self Storage (Young & Associates); and US
Small Business Administration Business Gateway Initiative.
-- Best Integration of Search with Other Media: Hostage: The Jill
Carroll Story (SEO-PR); The Tudors/Showtime (Outrider); and
Jaguar XF Oscars (MEC Interaction).
-- Most Effective Use of Web Analytics: World Travel Holdings
CruisesOnly.com (iProspect); iCrossing Measures Results with
Mazda Analytics (iCrossing); and Four Seasons Hotels and
Resorts (Acronym Media).
-- Best Web Analytics Platform: Omniture; and Coremetrics (Lewis
PR).
-- Most Advertiser-Friendly Search Engine: Call Genie Interact
Voice with Open Location, Open Mobile and Priority Placement;
7Search.com; and Matchpoint.com.
The finalists in the 15 categories listed above will be judged by
a panel of industry experts and the SES Awards editorial staff, and
the winners chosen based on innovation in methodology and execution,
achieving success goals, excellence in tactical execution, and overall
approach and category relevance. In addition, the SES Awards editorial
staff will exclusively select The Editor's Choice award winner.
"The new Search Engine Strategy Awards offer an excellent
opportunity to recognize the best among our peers and to continually
raise the bar on accomplishments in this challenging, ever-changing
marketing practice," said Kevin Ryan, Vice President, Global Content
Director, Search Engine Strategies and SearchEngineWatch.com.
To register for the Search Engine Strategies 2008 Conference &
Expo in San Jose, visit
http://SearchEngineStrategies.com/sanjose/event.html. For more
information about SES San Jose and other SES conferences, visit
http://searchenginestrategies.com.
About Incisive Interactive Marketing LLC -- A Division of Incisive
Media PLC
Incisive Media PLC is a specialist business information provider,
based in the UK with offices in North America, Hong Kong, India and
Mainland China. The company's activities are currently built around
ten core industry sectors - mortgages; marketing services; financial
technology; retail investment; capital markets; risk management;
insurance; legal services; private equity and photography. Information
is provided via a wide range of channels--in print, in person and
online. Funds advised by Apax Partners, a leading global private
equity group, recently completed the successful de-listing of Incisive
Media from the London Stock Exchange alongside the existing
management.
Incisive Interactive Marketing LLC is the marketing services
division of the company and incorporates leading websites Search
Engine Watch, the ClickZ Network and their associated events series
including Search Engine Strategies. These properties were acquired in
2005.
SEO-PR
Jamie O'Donnell, 415-643-8947
jamie.odonnell@seo-pr.com
Copyright Business Wire 2008
