Ease of use, local information make SchoolPulse the premier
destination for parents of K-12 students to streamline scheduling,
share ideas with each other, teachers and school administrators
CONCORD, Mass.--(Business Wire)--
SchoolPulse announced today the launch of SchoolPulse.com, a
one-stop resource for strengthening school communities. SchoolPulse
provides parents, teachers, administrators and students a simple
online solution for organizing everything from school lunch menus,
newsletters and sports schedules to local resources and discussions. A
pilot is currently running in New England before a national roll-out
planned for back-to-school 2008.
"Based on market research and on our own experience as parents, we
saw an unmet need for a user-friendly website to help parents manage
their busy lives," said John Boynton, founder, CEO, and father of four
young children. "Every parent knows how hard it is to keep in touch
with the myriad activities going on around their children's schools.
We want to make their lives less hectic, keep them up to date and help
them make sure their kids are getting the best education possible. Our
users aren't doing anything on our site that they weren't doing before
- they're just doing it all in one place."
SchoolPulse uses the web to solve the age-old challenge of how to
simplify family life. The site is organized around local schools and
provides community news feeds, calendars, a bulletin board for posting
forms, files, and flyers, and a place to get advice from other local
parents. The focus is on making daily off-line life easier to manage,
rather than developing a broad-based "virtual community" online.
Suzanne Rutstein, one of the mothers who participated in the
company's focus group research, is excited about SchoolPulse. "Moms
are always short on time, and I signed up because I was overwhelmed
with schedules and information that was so disconnected. Now I see
everything in one place and I use the site to stay on top of all the
conversations and events happening in our school. SchoolPulse has
already simplified my life."
"We have worked hard to make the site intuitive and compelling,"
said Preston Carey, co-founder and COO. "Our research found that busy
parents have a low threshold for complex technology. Few of the 45
million parents of school-aged kids in America have time for Web 2.0
since they're more focused on their kids than on the next cool
technology. If they can use email, they'll have no trouble getting
real utility out of the site."
About SchoolPulse
SchoolPulse is a social media company based in Concord, MA whose
mission is to strengthen school communities by providing an
advertising-supported website where parents, teachers and students can
gather online to get organized, be involved, and stay connected. With
a sharp focus on real life, rather than virtual life, SchoolPulse is
poised for rapid growth.
Matter Communications
Ariane Doud, 978-499-9250 x239
schoolpulse@matternow.com
www.matternow.com
Copyright Business Wire 2008
