News Leader Taps Rapt to Provide Key Infrastructure for
Predicting, Planning, and Managing Digital Advertising Assets
SAN FRANCISCO--(Business Wire)--Rapt Inc., the leading provider of advertising yield management
solutions, today announced an agreement to deploy its inventory
management technology for USA TODAY at its leading news and
information Web site, USATODAY.com. Under the agreement, Rapt will
provide strategic advisory services and activate the Rapt Inventory
Manager solution in support of USA TODAY's advertising sales
operations.
"The ability to understand our users and our advertising inventory
is an important part of USA TODAY's digital media sales strategy,"
said Jeff Webber, senior vice president of advertising and publisher
of USATODAY.com. "We are excited by our partnership with Rapt. Rapt's
Inventory Manager solution will provide us with the analytic
information needed to better serve our readers and to develop and
serve better advertising solutions for our clients."
The Rapt Inventory Manager solution will integrate with USA
TODAY's existing advertising technology, providing analytic
infrastructure with the accuracy, precision, and scalability required
to translate site traffic and audience data into a prediction of
saleable advertising impressions. The solution will also deliver to
USA TODAY a planning and reporting toolset to better manage and
analyze their inventory portfolio and advertising sales opportunities.
"Rapt's technology and advisory services have been designed to
fill a 'white space' in the media solutions value chain," stated Tom
Chavez, founder, president, and chief executive officer of Rapt. "And
with USA TODAY, we're incredibly proud to partner in growing 'big A'
analytics from an operational necessity into a point of true
competitive differentiation."
Founded in 1999, Rapt has pioneered the field of advertising yield
management, enabling advertising-supported businesses to capture
maximum value for their media assets, protect and grow share in the
face of dynamic market change, and drive significant annual revenue
and margin uplift through the application of proprietary technology
and strategic advisory services.
About Rapt Inc.
Rapt Inc. is the industry standard provider of advertising yield
management solutions. These solutions help companies achieve and
sustain profit and revenue growth objectives through the deployment of
intellectual property-rich technology and advisory services. Rapt's
software enables companies to price, predict, and provision their
advertising assets, while Rapt's advisory services help companies
design and implement best-practice revenue management processes across
their organization. Rapt's client base includes CNET Networks, Dow
Jones & Company, Fox Interactive Media, Microsoft, MTV Networks, NBC
Universal, The New York Times Company, Reuters, USA TODAY, The Weather
Channel Interactive, Yahoo! and others. More information about Rapt
can be found at: www.rapt.com.
Atomic PR for Rapt Inc.
Chris Dale, 415-402-0230
chris@atomicpr.com
Copyright Business Wire 2007
