SAN FRANCISCO, CA, Jun 11 (MARKET WIRE) --
Quantcast (www.quantcast.com), the pioneering provider of the world's only
open direct-measurement audience service, today launched Quantcast Media
Planner,
a first-of-its-kind service enabling agencies and marketers to find audiences
that match
theirdefined campaign targets. The service allows Quantcast's rapidly growing
base of
Quantified Publishers to surface their audiences' unique attributes to media
buyers
in ways that until now, have been unavailable.
Designed for advertising agencies, specialty marketing organizations and
client-side industry professionals, the free service provides users with
powerful visibility into web audiences, enabling more effective and
actionable analysis. In addition to the most accurate traffic reporting
available
anywhere, Quantcast Media Planner
(http://www.quantcast.com/media-planner/introduction) enables
sophisticatedaudience searches to be conducted against demographic attributes
such as
age, gender and income or against audience interest affinities such as
Technology, Bridal, Gaming or Travel. Unique geographic indexing based on
TV DMAs is also now supported by the service.
"With the Media Planner tool, Quantcast has set a new standard for
audienceinsight, giving us the ability to evaluate audiences across properties
we
would have never had visibility into," said Alan Schanzer, Managing Director of
MEC Interaction, a WPP company. "A number of our teams are using the tool to
improve planning decisions, we're exploring innovative target segmentation
solutions
with publishers, and we've already begun to see significant benefits across
our social media practice."
Quantcast Media Planner integrates tightly with Quantcast's publisher
solutions,
allowing Quantified Publishers to create custom audience segments that can be
surfaced in the Media Planner and highlighted in audience searches.
"Sellers want to package inventory in unique ways, and buyers want to be
able to discover, evaluate and transact based on actionable audience data.
We're focused on delivering solutions that unlock the potential of web
audiences, to publishers and marketers alike," said Konrad Feldman, CEO,
Quantcast. "Quantcast Media Planner underscores our commitment to
providingour growing community with the insights, data and services they need to
build more valuable businesses."
Quantcast enables publishers to better characterize their unique
audiences,and gives both marketers and agencies an ability to discover and
evaluate them.
The company is the only audience measurement service with active publisher
participation and its Quantified Publisher program, launched in September
2006, now provides direct-measurement for over 10 million online media assets,
including websites, blogs, games, widgets and videos. The strength of this
program allows audience modeling based on more than 700 million global
Internet users, 200 million of whom are in the US.
Quantcast (http://www.quantcast.com) the New Standard in Audience
Measurement(TM),
was founded by a team of engineers and mathematicians committed to addressing
the
digital media market's need for transparent and actionable data. Through its
services, Quantcast provides advertisers and publishers unmatched abilities
to measure, organize, and transact based on directly-measured audience data.
The company's Quantified Publisher program
(www.quantcast.com/docs/quantified-publisher) is available to web properties
of any size and provides free direct-measurement for web sites, blogs, videos,
games and widgets. The service has experienced rapid adoption by top media
companies including CBS, Hachette-Filipacchi, FOX Entertainment, Digg,
Wordpress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo,
eHarmony,
McClatchy, Babycenter.com, Scientific American and New York Media's NYMag.com.
Bite Communications for Quantcast
Sarahjane Sacchetti
+1 415-365-0356
Email Contact
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