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Egypt Strengthens Position as a Top Global Offshoring Destination

Tue Oct 27, 2009 8:03am EDT
Multilingual workforce, business analytics and testing abilities reinforce
Cairo's position as world's 7th most established outsourcing destination while
Alexandria breaks into top 50 for the first time



CAIRO, Oct. 27 /PRNewswire/ -- Cairo has been recognized as one of the world's
top ranking offshoring cities, ranking 7th in the latest 'Top 50 Emerging
Outsourcing Cities' report conducted by Global Services-Tholons.

Cairo, previously the only city from the Middle East and North Africa to
appear on the list, has reinforced its prominence as one the leading
offshoring destinations in the world. The report cites Cairo's multilingual
workforce, business analytics and testing services as its strongest key
functions.

This year's report featured nine new entrants, with Egypt's Alexandria
breaking into the top 50 for the first time. Egypt now has two cities in the
list highlighting the progress it is making and turning the country into a
hotspot for global outsourcing.

Commenting on the findings, Dr. Hazem Abdelazim, CEO of Egypt's Information
Technology Development Industry Agency (ITIDA) said, "With increased
competition among service providers offering similar services, distinction has
become difficult to achieve, placing a greater emphasis on location.
Businesses are not only looking for cost-effectiveness but are also seeking a
location which offers a strong, multi-talented workforce."

The report aims to outline globally recognized cities that have emerged as
outsourcing hot spots, and identifying their 'specific' outsourcing offering
and particular functions including F&A, healthcare, R&D and testing services.

Dr. Hazem Abdelazim adds, "Investment in the ICT sector has been key to the
growth of Egypt's industry. As a result of this, we have developed Cairo into
one of the world's top outsourcing cities and with Alexandria entering the
list, it's clear to see the benefits this investment is having on attracting
new companies to Egypt."

Smart Village, the Egyptian ICT hub located in the suburbs of Cairo, offers
facilities for more than 35,000 people and is home to a growing number of
regional and international technology vendors including Vodafone, Ericsson,
Microsoft and Oracle. Additional Smart Village offices are being planned for
Alexandria to accommodate the countries fast-growing ICT industry, ultimately
creating space for over 100,000 ICT personnel. 

About ITIDA:
The Information Technology Industry Development Agency (ITIDA) is a
governmental entity affiliated to Egypt's Ministry of Communications and
Information Technology.  It is responsible for growing and developing Egypt's
position as a leading global outsourcing location by attracting foreign direct
investment to the industry and maximizing the exports of IT services and
applications.

Located in the heart of the modern business environment at Smart Village, the
six hundred acre business park on the outskirts of Cairo, ITIDA is a self
sustainable entity that drives the IT industry in Egypt and raises awareness
among the Egyptian people of the benefits and use of ICT to advance
socio-economic welfare of the whole community.

    Contact details:

    Ahmed Reda
    Media & Communication Manager
    Information Technology Industry Development Agency
    T: +202 35 34 51 85
    E: areda@itida.gov.eg

    Charles Zinkowski
    Hill & Knowlton
    T: 212-885-0630
    E: Charles.Zinkowski@hillandknowlton.com


SOURCE  ITIDA

Ahmed Reda, Media & Communication Manager, Information Technology Industry
Development Agency, +202-35-34-51-85, areda@itida.gov.eg; or Charles
Zinkowski, Hill & Knowlton, +1-212-885-0630,
Charles.Zinkowski@hillandknowlton.com



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