Expands partnership with LinkedIn and announces partnership with Federated
Media
NEW YORK, Sept. 8 /PRNewswire/ -- BusinessWeek announced today the public
launch of Business Exchange (http://bx.businessweek.com), an innovative online
offering that aims to better serve the evolving information needs of business
professionals. Users can create, find and track business topics that are
relevant and meaningful to them, as well as access, share, save and add links
to articles, white papers and videos from all available content on the Web.
In addition, visitors can connect with industry leaders, BusinessWeek editors
and writers, and other professionals around business issues that matter the
most to them.
Keith Fox, President of BusinessWeek said, "Business Exchange is a clear and
unique step into the future of the media industry. We are breaking the
traditional media mold by bringing together our users, readers, writers and
editors and drawing on their collective wisdom. It demonstrates once again
the depth of our commitment to serving business professionals and providing
them with the information and insight they need to make better decisions in
their businesses, investments and careers."
BusinessWeek writers and editors will be actively involved in Business
Exchange -- as users -- by building topic pages, submitting content and
sharing insights. In addition, aggregated content that complements
BusinessWeek's own reporting in the print edition will be found on Business
Exchange. The print feature formerly known as "Links" will be rebranded as
"Business Exchange" beginning in the September 22nd issue.
Editor-in-Chief Stephen J. Adler said, "Business Exchange is a natural
extension of what we already do so well: Share great sources of information
with our readers and separate what's important from what's not. As experts in
their fields, our editors and writers will work side by side with users to
create topics and build a dynamic, community-based resource."
Topics on the Business Exchange will run the business spectrum; current topics
range from Credit Crunch to Biofuels to Open Source Software. Each topic page
will be populated with news, blog stories and reference items that users find
useful or add themselves. Users also have the ability to save items for future
reference and keep track of what others have saved through personal profiles.
"Because global business professionals' information needs are constantly
growing and changing, we developed this innovative Web property from the
ground up to better serve them," said Roger Neal, Senior Vice President and
General Manager of BusinessWeek.com. "We believe Business Exchange sets us
apart and positions BusinessWeek as an innovator and leader in media, product
development and technology."
"BusinessWeek's strategy is to serve professionals by going deeper into a
business vertical and focusing on actionable business insight and analysis,"
said John A. Byrne, Executive Editor and Editor-in-Chief of BusinessWeek.com.
"Amid the multitude of media choices, Business Exchange fills a serious void
by empowering business professionals to gain and share knowledge and connect
with others."
The introduction of social media in the business space creates a unique
opportunity for advertisers. Business Exchange offers marketers a new kind of
deep vertical targeting, delivering a narrowly focused audience to niche
advertisers.
Business Exchange will be enhanced by two important partnerships. LinkedIn
users can access and leverage their personal information on Business Exchange
using their existing LinkedIn profiles. The blogosphere will also have a
significant presence with contributions from Federated Media sites including
Silicon Alley Insider, Searchblog and Duct Tape Marketing.
Business Exchange is available at http://bx.businessweek.com or on the
BusinessWeek.com homepage.
About BusinessWeek
BusinessWeek is a global source of trusted content that informs and inspires
business leaders to make smarter decisions in their professional and personal
lives. Founded in 1929 and published by the McGraw-Hill Companies,
BusinessWeek magazine is the market leader, with more than 4.9 million readers
each week in 140 countries. Local language editions include Chinese, Israeli
and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent
provider of daily, essential business news, information, and services to
business decision-makers. Reaching 85% of the nation's households,
BusinessWeek TV delivers important business, consumer and financial news to
television viewers every week.
SOURCE BusinessWeek
Patti Straus, +1-212-512-2680, or Heather Carpenter, +1-212-512-2854, both for
BusinessWeek
