LONDON, UNITED KINGDOM, Nov 06 (MARKET WIRE) --
West End Theatre Booking is delighted to announce a partnership with
Mousetrap Theatre Projects, a theatre education charity committed to
making theatre accessible for disadvantaged young people.
Founded in 1997, the charity has taken more than 75,000 young people to
West End and London theatres with best seats at Pounds Sterling 5 or
less. To enhance the theatre visit, Mousetrap Theatre Projects runs 17
innovative access, education and audience development programmes
targeting young people through London state mainstream and special needs
secondary schools, families and community youth groups.
Established over 20 years ago by Managing Director Andrew Peterson, West
End Theatre Bookings has enjoyed two fantastic years of sales and growth,
especially through its market-leading website www.uktickets.co.uk. As
London's fastest growing ticket agency, the company has been actively
looking for opportunities to give something back to the industry in which
it has thrived.
In a novel and highly visible partnership, for every 100 tickets sold
through its website, West End Theatre Bookings will fund the purchase of
one ticket for Mousetrap Theatre Projects. The goal of this collaboration
is to fund a theatre visit for a class of students each month from a
school identified by Mousetrap Theatre Projects. Over a year's
sponsorship, close to 1,000 young people will be given the opportunity to
attend outstanding West End productions.
The partnership is promoted via a meter on the home page of West End
Theatre Bookings' website which shows customers how many tickets remain
to be sold until the next ticket is donated. Since going live with the
partnership last month, the company has already donated funding to send
100 young people to the theatre through one of Mousetrap Theatre
Projects' programmes. The partnership has been well received by customers
buying tickets through www.uktickets.co.uk who are pleased to see that
their ticket purchase will make a difference.
Director of Mousetrap Theatre Projects Susan Whiddington said, "This is a
fantastic partnership for our charity, allowing us to take many more
young people to the theatre each year. Many of these students will be
attending the theatre for the first time and each visit will be supported
by an educational programme. We are most grateful to West End Theatre
Bookings for its unique approach to supporting our work."
Andrew Peterson, Managing Director of West End Theatre Bookings said,
"Theatregoing audiences are changing; we see that in the people that are
buying from us. More affordable London theatre tickets and special deals
are helping bring the price down which is great for getting people in to
the theatre who might not have gone before. But there will always be
groups that through lack of opportunity or finance will not be able to
experience the magic of theatre. We have long been admirers of the work
Mousetrap Theatre Projects do to make theatre accessible to all young
people and are pleased to be making regular contributions to support
this."
Contacts:
Susan Whiddington
020 7632 4114
susan@mousetrap.org.uk
Copyright 2009, Market Wire, All rights reserved.
-0-
