First-of-its-kind social media approach to U.S. casino and lottery
player/database marketing
WALTHAM, Mass.--(Business Wire)--
GameLogic, Inc., a provider of interactive marketing services for the U.S.
regulated gaming industry, today announced integration with popular social
networking site Facebook, for its PlayAwayTM, PlayerVantageTM and New PlayTM
suite of products. These programs extend GameLogic`s Internet player/database
marketing platform to the rapidly growing world of social media.
"Regulated gaming operators face a myriad of challenges in building an effective
presence in today`s many media channels. Media is more fragmented than ever, but
social media sites are emerging as robust interactive channels with direct
access to the consumer," said John E. Taylor, Jr., president and chief executive
officer of GameLogic. "With GameLogic`s new Facebook integration, casinos and
lotteries can now effectively harness this popular media channel with little or
no effort."
GameLogic brings its industry leading turnkey approach to interactive marketing
to deliver a rich social media tool, complete with personalized club portals,
games, tournaments and promotions directly into Facebook. With this technology,
Facebook can easily become the foundation for a much richer and meaningful
player engagement with point balances, marketing calendars, coupon awards,
sponsored games/tournaments and more. In addition to existing players, gaming
operators will be able to leverage the viral nature of social networking to
attract prospective new club members in a personalized, engaging way.
Facebook has over 300 million registered users, half of which log in on any
given day, with the fastest growing demographic being people who age 35 years
and older. According to Taylor, "Gaming operators must associate themselves with
content that engages, coupled with a marketing strategy to effectively monetize
those interactions. Through our integrated approach, a gaming operator`s most
active players become viral advocates within the social space. This is a truly
revolutionary step for land-based casino and lottery marketing initiatives. We
see a unique opportunity to help our clients immediately leverage this growing
channel in a way that is material to their bottom line."
GameLogic will be demonstrating its entire product line, including its Facebook
integration at G2E from November 17th through the 19th at the Las Vegas
Convention Center, Booth 857.
About GameLogic
GameLogic provides a wide variety of interactive marketing products and services
- including player portals, promotions and database marketing technologies and
tools - to the US regulated gaming industry. The Company's product family,
including New Play, PlayerVantage, PlayAway and Poker Play, are proven to help
casino and lottery operators create effective marketing strategies that attract
new players and increase revenue from existing ones. Based in Waltham,
Massachusetts, the Company was founded by the creators of Gamesville, a
pioneering online entertainment, marketing and promotion system. Investors
include Bain Capital Ventures, General Catalyst Partners and Maveron. For more
information, please visit www.gamelogic.com.
GameLogic
Sarah Bingham, 781-693-4308
Copyright Business Wire 2009
