Bank Freedom Launches Spanish Website For Its Bank Freedom Prepaid MasterCard(R) Card Program
Radio and Internet Marketing Campaign Roll Out Planned For June
Focused On The Spanish-Speaking Community
IRVINE, Calif.--(Business Wire)--
Bank Freedom, a wholly owned subsidiary of Prepaid Card Holdings,
Inc. (Pink Sheets:PPDC), today announced that it has launched a
Spanish version website for its Bank Freedom Prepaid MasterCard(R)
Card program.
Visitors can now go to http://www.bancolibertadtarjeta.com and
order a Bank Freedom Prepaid MasterCard from a website entirely in
Spanish. Bank Freedom has always had bilingual customer service agents
and a bilingual website for its customers to access their prepaid card
accounts. However, to help new Spanish-speaking customers better
understand the benefits of the product they are ordering, the company
is releasing this new card enrollment website.
Bank Freedom intends to air a radio campaign this month entirely
in Spanish on several Spanish radio stations located in the Unites
States. The company also plans to market its Bank Freedom Prepaid
MasterCard through its established internet marketing network.
Bruce Berman, Founder and CEO of Bank Freedom, stated, "There is a
great need for our product and until now we have not been able to
directly reach the Spanish-speaking community in the United States.
Our prepaid cards provide a much needed service with nominal costs.
With a Bank Freedom Prepaid MasterCard card, a consumer can eliminate
their reliance on check cashing services and money orders, and they
are safer than cash and accepted worldwide."
About Bank Freedom
Bank Freedom has recently entered the prepaid card industry with
its Bank Freedom Prepaid MasterCard. The BankFreedom Prepaid
MasterCard is issued by MetaBank pursuant to license by MasterCard
International Incorporated. According to market data available, there
are between 40 and 80 million people in the United States who don't
have a bank account or who can't qualify for a credit card because
their credit scores are too low. This is called the under-banked
market. The emerging prepaid card solutions offered by Bank Freedom
can act as a card account and payment solution for those people who do
not use banks or credit cards. For the under-banked, the evolution
taking place with prepaid cards can replace their reliance on check
cashing centers, money orders, and the inability to buy certain
products that require a major credit card.
For further information contact Ryan Guenthart at 877-237-6260
ext. 110 or visit the Company website at www.BankFreedom.com.
About Prepaid Card Holdings, Inc.
Prepaid Card Holdings, Inc. is a publicly traded holding company
whose current holdings consist of a 100% interest in the Berman
Marketing Group, Inc., a multi channel direct market firm specializing
in direct response marketing through Television, Radio, Internet and
Print media and Merchant Processing International Inc. DBA Bank
Freedom.
For further information contact Ryan Guenthart at 877-237-6260
ext. 110 or visit the Company website at www.PrepaidHoldings.com.
About MetaBank
MetaBank is a federally-chartered savings bank headquartered in
Storm Lake, Iowa. Meta Financial Group, Inc.(R) is the bank holding
company for MetaBank, MetaBank West Central, Meta Payment Systems(R),
and Meta Trust Company (R). The Meta Payment Systems division of
MetaBank based in Sioux Falls, South Dakota, serves banks, processors,
and third party marketers by providing prepaid cards, credit cards,
ACH origination, merchant acquiring, ATM sponsorship, and money
transfer. Meta Financial Group is traded on the NASDAQ - Global
Market: CASH.
For more information visit http://www.metacash.com.
Certain statements contained in the above are forward-looking
statements that involve risks and uncertainties. The statements
contained herein that are not purely historical are forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. Forward-looking statements deal with the Company's
current plans, intentions, beliefs and expectations and statements of
future economic performance. Forward-looking statements involve known
and unknown risks and uncertainties that may cause the Company's
actual results in future periods to differ materially from what is
currently anticipated. The Company cannot guarantee its future
results, levels of activity, performance or achievements.
Prepaid Card Holdings, Inc.
Ryan Guenthart, 877-237-6260 ext. 110
www.PrepaidHoldings.com
www.BankFreedom.com
Copyright Business Wire 2008
