Veteran Banker to Lead Marketing, Product, Corporate
Communications as Bank Unifies Brand, Expands Commercial Services
SAN RAFAEL, Calif.--(Business Wire)--
Mark Chapman, a 25-year banking industry veteran, has been
promoted to senior vice president/chief marketing officer and
corporate communications director for Tamalpais Bank (NASDAQ:TAMB), it
was announced today by Mark Garwood, president and CEO.
In his new position, Chapman will have primary strategic and
implementation responsibility for brand management and marketing at
Tamalpais Bank and Tamalpais Wealth Advisors, the operating
subsidiaries of Tamalpais Bancorp.
"Since joining us in 2007, Mark has been instrumental in creating
the marketing vision that has allowed us to build our marketing
infrastructure and brand platform," said Garwood. "He has brought both
a level of expertise and an understanding of the financial services
industry that has made him a vital part of our senior leadership
team."
In the past several months, the Bank has added several key senior
staff members and identified other current managers in the senior
management team to guide the Company as it implements a plan to
strategically add branches and expand services.
"We put programs into place last year that allowed us to better
understand our customers and how we service them," Garwood said. "Now,
with top tier management talent in place, we are poised to grow our
business in key areas. Mark will be instrumental in that effort as we
work to reach current and potential customers with our brand messages.
Since joining the Bank, Chapman has directed the successful
implementation of:
-- Deposit products and financial literacy programs for children
and teens
-- The development and implementation of a new brand platform for
Tamalpais Bancorp, Tamalpais Bank and Tamalpais Wealth
Advisors
-- The implementation of the Net Promoter Score (NPS) program and
-- The development of a product development and implementation
process.
Said Garwood, "One of the major accomplishments under Mark's
direction is the implementation of the Net Promoter Score (NPS)
discipline where we are judged independently on customer satisfaction
and loyalty. We recently attained "star" status, with a rating of 64
while the average bank scored a 22. As a point of comparison, our
customers rated us higher than American Express, Federal Express and
Southwest Airlines were rated by their customers. We are very proud of
that."
Before joining Tamalpais Bancorp, Chapman was a Group Director for
Visa USA responsible for debit and card marketing. His 25-year career
in marketing and product management experience within the financial
services industry includes management positions at Fair, Isaac &
Company, Bank of America and Wells Fargo.
About Tamalpais Bancorp
Tamalpais Bancorp (www.tambancorp.com), based in San Rafael, CA,
is the parent company of Tamalpais Bank and Tamalpais Wealth Advisors.
The Company had $602 million in assets and $396 million in deposits as
of March 31, 2008.
Tamalpais Bank
Mark Garwood, 415-526-6400
mgarwood@tambank.com
Copyright Business Wire 2008
