Application Development and Consulting Company Selects BtoB Tech Agency to
Develop Messaging, Branding and Public Relations Strategy
ATLANTA--(Business Wire)--
High-tech business-to-business (BtoB) public relations and marketing firm Arketi
Group (www.arketi.com) announced it has been selected by Premier Logic, an
application development and consulting company, as its agency of record.
Arketi`s work began with the development of corporate positioning and a
messaging platform, which serves as the foundation for Premier Logic`s marketing
and awareness efforts. Moving forward, Arketi will provide public relations (PR)
counsel, redesign the company`s website and develop sale collateral.
"As Premier Logic sharpens its focus on healthcare and financial applications,
Arketi Group was the right partner to help us refine our message and evolve our
brand," said Chad Osgood, managing partner of Premier Logic. "Arketi`s proven
reputation for successfully working with BtoB technology companies is what
attracted us to them, but the firm`s ability to help us clearly articulate what
we do in a way that resonates with prospects is what confirmed we had the right
PR and marketing partner."
Founded in 2000, Premier Logic provides software solutions for mid-market
companies that use process-intensive applications to run their business. Drawing
on experience from working with two of the "Big Four" accounting firms, Premier
Logic combines a balance of technical and domain expertise to deliver software
solutions on-time and on-budget.
"With the development of an integrated messaging platform, Premier Logic is now
better able to communicate with prospects, and more importantly, highlight their
value proposition," said Sami Jajeh, principal of Arketi Group. "Building on
Premier Logic`s history of successful engagements, the messaging foundation
serves as a springboard to launch the new brand and grow top-line revenue."
To view the social media news release, visit http://pitch.pe/17213.
About Premier Logic
Premier Logic is an application development and consulting company that combines
technical and domain expertise with a strong understanding of business
processes. Premier Logic helps solve problems for mid-market companies that use
process-intensive applications. Leveraging a proven five-step methodology,
Premier Logic benefits an entire organization-from executives to end-users-by
transforming process inefficiencies into streamlined, headache-free operations.
For more information, visit www.premierlogic.com.
About Arketi Group
Arketi Group is a public relations and marketing firm that helps
business-to-business technology organizations accelerate growth through
intelligent strategy, public relations, messaging, branding and demand
generation. Consistently recognized by BtoB magazine as one of the nation's "Top
BtoB Agencies," Arketi`s core belief is that marketing generates revenue.
Clients benefiting from this approach to BtoB marketing include Brand Velocity,
Cbeyond, Flo Healthcare, OB10, Sophicity and The Network. For more information,
call 404-929-0091 ext. 202 or visit www.arketi.com.
Arketi Group
Mousa Ackall, 404-929-0091 ext. 203
mackall@arketi.com
http://twitter.com/arketi
Copyright Business Wire 2009
