The American Heart Association Launches Go Red Por Tu Corazon at the Latin
Grammy's to Educate Latinas About Their Heart Health
Latin GRAMMY(R) Artists 'Go Red' and Speak from the Heart as They Walk the
Carpet
LAS VEGAS, Nov. 5 /PRNewswire/ -- Today the American Heart Association unveils
its Go Red Por Tu Corazon heart health awareness initiative at the 10th Annual
Latin GRAMMY® Awards to educate Hispanic women about their threat of heart
disease and to empower them to make life-saving choices for themselves and
their families.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091105/LA05878LOGO)
Heart disease is the No. 1 killer of Hispanic women and, according to the
American Heart Association, Hispanic women are likely to develop heart disease
ten years earlier than Caucasian women.
"Go Red Por Tu Corazon is designed to tap into cultural traditions as a means
to a healthier lifestyle, and provide Hispanic women and their families with
the tools and resources needed to enjoy good heart health," said Luz Marina
Prieto, M.D., assistant professor of clinical medicine for the division of
endocrinology, diabetes and metabolism for the Miller School of Medicine at
the University of Miami. "Our goal is to encourage Hispanic women to protect
their hearts so they can be there for the ones they love."
To put heart disease center stage, the American Heart Association has
collaborated with one of the biggest Latin cultural events of the year, the
Latin GRAMMY® Awards. Go Red Por Tu Corazon kicks off today with the support
of attending artists and 2008 Nuestra Belleza Latina winner, Melissa Marty,
who will be reporting live from the "green" carpet and asking stars, guests
and viewers to make a pledge for better heart health in the Latino community.
"After losing my grandmother to heart disease, I knew I had to make
heart-healthy changes in my own lifestyle and encourage my parents and
brothers to do the same," said Melissa Marty, 2008 Nuestra Belleza Latina
winner and Go Red Por Tu Corazon supporter. "I'm proud to be able to share my
experience and inspire other Latinas to do the same and improve their heart
health."
To provide life-saving education beyond the awards show, a series of video
segments featuring Melissa Marty, Latin GRAMMY® attending artists, and fashion
expert Martin Llorens will be available throughout the month on Univision.com,
Keyword: Go Red Corazon.
In launching Go Red Por Tu Corazon, the American Heart Association has
strengthened its commitment to preventing heart disease amongst Latina women.
By focusing on family and cultural traditions, Go Red Por Tu Corazon hopes to
promote a healthy lifestyle within the Hispanic community.
Since its inception in 2004, Go Red For Women has helped raise awareness of
the No. 1 killer of women and inspired millions to make heart-healthy changes.
Powered by American Heart Association research, Go Red For Women provides
women with the tools and resources to beat this largely preventable disease.
For free heart-health tips and recipes from the American Heart Association and
to learn more about Go Red Por Tu Corazon, please call 1-888-474-VIVE.
About Go Red Por Tu Corazon
Since 2004, Go Red For Women has focused on the general population to capture
the energy, passion and intelligence of women to work collectively to wipe out
heart disease, the No. 1 killer of women. Go Red Por Tu Corazon is the
bilingual and bicultural movement of Go Red For Women to educate Latinas to
the threat of cardiovascular disease with the goal of inspiring them and their
families to take care of their heart health. For more information about Go Red
Por Tu Corazon, please visit GoRedCorazon.org or call 888-474-VIVE (numerico
8483). Go Red Por Tu Corazon is nationally sponsored by Macy's and Merck &
Co., Inc.
About the American Heart Association
Founded in 1924, we're the nation's oldest and largest voluntary health
organization dedicated to building healthier lives, free of heart disease and
stroke. To help prevent, treat and defeat these diseases -- America's No. 1
and No. 3 killers -- we fund cutting-edge research, conduct lifesaving public
and professional educational programs, and advocate to protect public health.
To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or
visit americanheart.org.
Consumer Inquiries:
The American Heart Association
1-888-474-VIVE; or visit americanheart.org
SOURCE American Heart Association
Romina Bongiovanni, +1-323-202-1054, cell: +1-310-804-2173,
Romina.bongiovanni@edelman.com, or Jose Xicohtencatl, +1-323-202-1073, cell:
+1-714-397-5827, jose.xicohtencatl@edelman.com, both of Edelman Multicultural,
for American Heart Association; or Megan Lozito of American Heart Association,
+1-214-706-1359, cell: +1-214-924-8927
