Next Generation of Identity Theft Protection Effectively Tracks More Than 62,000
Applications
TEMPE, Ariz.--(Business Wire)--
Asidentity theft continues to grow, the methods and strategies used by
fraudsters have developed as well. In response to the increased sophistication
of identity theft perpetrators, and the need to provide consumers with broader
protection, LifeLock, Inc. recently launched LifeLock Identity Alert system, the
next generation of proactive identity theft protection.
In less than two months, LifeLock Identity Alert system has detected more than
1,801 fraudulent applications for credit and services on behalf of LifeLock
members, all of which were blocked before any damage could be done. In all, more
than 62,000 applications have been successfully monitored and reported to
LifeLock members, fulfilling the service`s mission of providing even broader
identity theft protection.
LifeLock Identity AlertTM system uses multiple technologies and data sources to
help better defend LifeLock members against the inherent risks of identity
theft. Some of these technologies have been used for almost a decade by leading
Fortune 100 companies as well as government agencies to help shield both
organizations and consumers from identity theft and fraud.
"We know that identity thieves are constantly coming up with new ways to try to
defraud consumers," said LifeLock CEO Todd Davis. "It`s our strategy to continue
to develop new services that meet the challenge. We`re extremely gratified to
see that LifeLock Identity AlertTM system is getting the job done on behalf of
our members. This represents a major advance in the battle against this crime."
LifeLock Identity Alert system offers broader identity coverage, greater
control, and early notification of both credit and non-credit related identity
threats by searching more than 45 million data points daily and 30 million
consumer transactions each month. This advanced detection system can identify
fraudulent applications for many forms of both credit and non-credit related
services. These include many but not all retail credit cards, mortgage loans,
and auto loans, as well as non-credit related transactions such as wireless
services, utilities, check orders and reorders, and non-credit related payday
loans.
In the event the LifeLock Identity Alert system detects a member`s information
in an application, for many forms of credit and/or services, LifeLock will alert
the member of the application by email, postal mail, and/or phone. If the
application is fraudulent, the LifeLock remediation team will take action to
help protect the member`s good name.
About LifeLock
LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity
theft protection. Since 2005, LifeLock has been providing consumers with the
tools and confidence they need to help protect themselves from identity theft.
The company has a strong focus on educating consumers and working with law
enforcement and elected officials to better understand the increasing threats of
identity theft. A multiple award-winning organization, LifeLock has been
recognized by the American Business Awards as Best Overall Company, by AlwaysOn
to the Top Global Company 250 list and most recently by Arizona Corporate
Excellence as Arizona`s Fastest Growing Company.
LifeLock
Mike Prusinski
VP of Corporate Communications
480-457-2101
mike@lifelock.com
Copyright Business Wire 2009
