GREENSBORO, N.C.--(Business Wire)--
Shopping online just got even easier at Replacements.com. The world`s largest
supplier of old and new china, crystal, silver and collectibles is rolling out
the company`s most significant search upgrade in five years. The advanced search
tool marks a substantial improvement in navigating Replacements` nationally
recognized online retail site, creating an exciting new shopping experience.
"In the past, customers could only get search results at the pattern and
manufacturer level," says Founder and CEO Bob Page. "For example, if you were
looking for a gift or if you were a collector, you couldn`t get results by the
individual piece. Now you can enter basic key words such as `baby` or `salt and
pepper sets` and immediately see thousands of results. The new search function
makes our site more fun and really opens up a treasure trove of inventory."
Consumers can now search by attributes such as color, piece, manufacturer or
even theme-related patterns. Results are returned by the SKU or individual
piece, accompanied by a prominent image. The company has expanded the site`s
image library over the past five years from 350,000 to more than 1.2 million
color photographs.
"Having an inventory of nearly 14 million pieces creates a very complex
challenge in keeping the site fast and user friendly while still being able to
offer millions of constantly changing SKUs," says Replacements` Senior Vice
President of E-commerce Jack Whitley. "We had to find a solution that would put
our expansive inventory at our customer`s fingertips and enable them to search
our entire database for individual pieces using simple search terms. Our testing
shows this enhanced search function will allow our customers to find what
they`re looking for more easily and in less time."
Customers can browse millions of pieces of inventory from more than 324,000
patterns on the site. Replacements.com receives nearly three million customer
visits each month.
About Replacements, Ltd.
Founded by Bob Page in 1981, Replacements, Ltd. carries the world`s largest
selection of old and new china, crystal, silver and collectibles.The company`s
415,000 square foot facilities house an inventory of nearly 14 million pieces
from over 324,000 patterns.Headquartered in Greensboro, N.C., Replacements, Ltd.
serves more than ten million customers worldwide.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6095484&lang=en
Replacements, Ltd.
Lisa Conklin, 800-737-5223, ext. 2552
Public Relations Manager
Mobile: 336-209-0951
lisa.conklin@replacements.com
Copyright Business Wire 2009
