Updated Web Portal, Social Media Platform and Campari-Focused iPhone Application
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MILAN--(Business Wire)--
Campari®, the legendary one-of-a-kind spirit, announced today the launch of
their new worldwide digital media strategy. Beginning with a redesigned Web
site, Campari will continue their existing consumer awareness platform
highlighting bold, unique flavors, distinctive imagery, and Campari`s signature
"Red Passion." In addition, Campari has updated its presence on Facebook and
launched an iPhone application to complete the first three elements of its
global approach to digital media integration. With a focus on cocktails that
span from classic favorites to contemporary creations, this new strategy will be
a catalyst to continue the worldwide passion behind the Campari brand.
The updated Campari global Web site (www.campari.com) demonstrates a new look
and feel for the consumer-facing portal, with stylish graphics and bold, red
images bringing to life the spirit within the brand. Increased user-friendly
navigation throughout the site and the integration of social media components
complete the dramatic redesign. The new site proved the perfect stage for the
recent unveiling of the 2010 Campari calendar featuring international superstar
Olga Kurylenko, with all images currently being featured on the site for public
viewing. The calendar itself will be printed as a limited-edition piece with
only 9,999 copies available worldwide. The US Campari portal
(www.campariusa.com) remains unchanged.
With over 23,000 fans, the official global Facebook page for Campari
(www.facebook.com/campari) is now a fully integrated portion of the brand`s
digital media plan. Campari`s Facebook feed will be used to update Campari
enthusiasts about promotions, announcements, recipes and other brand-focused
activities. By interacting and engaging with Campari fans around the world, the
brand will continue to remain top-of-mind for loyalists while also introducing
potential new fans to the bold aperitif. The House of Campari Facebook page
(www.facebook.com/houseofcampari) remains the resource for US-specific events
and promotions.
Taking Campari into the mobile environment, iShake Red, Campari`s own iPhone
application, launched in August to great response. The application provides a
live bartending experience with the iconic Campari drinks that everyone knows
and loves. A real bartender teaches users how to prepare such drinks as Campari
on the Rocks, Negroni, Campari Orange, Americano and Shaken Americano while a
beautiful woman rates each performance once she receives the drink. Utilizing
the iPhone`s accelerometer, users are able to recreate a real shaking and
pouring sensation while creating a virtual cocktail. In addition, the
application provides a search function allowing users to find where to purchase
Campari around the world via Google Maps (where lawful). iShake Red is available
online through the Apple iTunes store.
"Campari has always been known for combining established time-honored traditions
with progressive, bold innovation," said Andrea Conzonato, chief marketing
officer, Skyy Spirits, LLC. "Our digital media campaign was created with this in
mind, serving to strengthen Campari`s existing fan base, while simultaneously
introducing the brand to future enthusiasts worldwide."
The Campari Web site, Facebook page and iPhone application are all live and
available now. For more information, please visit www.campari.com,
www.facebook.com/campari and www.itunes.com.
About Campari
Bold, passionate and completely unique, Campari makes a dry and refreshing
cocktail that can be enjoyed anytime. Hand-crafted according to the same secret
family recipe invented in Italy in 1860, Campari is a unique blend obtained from
the infusion of herbs, aromatic plants and fruit. With its distinct color, aroma
and flavor, Campari has always been a symbol of passion. Campari`s patronage of
the arts reflects the modern spirit of the brand as stylish, distinctive and
creative.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari
(Reuters CPRI.MI - Bloomberg CPR IM) and the definitive marketer and distributor
of super-premium and luxury spirits brands in North America. Launched in 1992
with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown
exponentially, building a portfolio unrivaled in its quality, innovation and
style, making it a top choice among distributors, retailers and consumers. Skyy
Spirits manages Gruppo Campari`s portfolio in the US of such leading brands as
SKYY Vodka, SKYY90, SKYY Infusions, Campari, Wild Turkey Straight Kentucky
Bourbon, American Honey, Russell`s Reserve, Cabo Wabo Tequila, Ouzo 12, X-Rated
Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US
distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch
Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single
Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de
Caña Rum, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur,
Midori Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki Whisky and The Yamazaki
Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More
information on the company can be found at www.skyyspirits.com and
www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in
moderation.
About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over
190 nations around the world with a leading position in the Italian and
Brazilian markets and a strong presence in the USA and Continental Europe. The
Group has an extensive portfolio that spans three business segments: spirits,
wines and soft drinks. In the spirits segment its internationally renowned
brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has
leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen
Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old
Eight and Drury`s. Its wine segment boasts the global brand Cinzano, as well as
important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna,
Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the
non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line
extension dominating the Italian market. The Group employs over 2,000 people.
The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI
- Bloomberg CPR IM), are listed on the Italian Stock Exchange.
www.camparigroup.com.
Skyy Spirits
Dave Karraker, 415-315-8000
dave.karraker@skyy.com
or
Benson Marketing Group
Sarah Jones, 707-254-1114
jones@bensonmarketing.com
Copyright Business Wire 2009
