New Business Features will help iPhone in the Enterprise, but are
they enough?
LONDON--(Business Wire)--
The latest report from the Strategy Analytics Wireless Enterprise
Strategies, "iPhone 2.0: Is Apple Ready for Business," evaluates
Apple's positioning for business with the expected launch of iPhone
2.0 software, SDK and enterprise features.
This report draws on Strategy Analytics' survey of IT decision
makers' perspectives on priority areas of IT spending and Apple's
positioning across companies with different levels of wireless
spending intentions. It also examines differing IT requirements for
mobility within organizations, Apple's competitive positioning for
business, projections for Apple's expected business reach and an
analysis of the developer and ISV ecosystem for major platform
providers and smartphone vendors.
Andrew Brown, Director of Wireless Enterprise Strategies,
commented, "The new business features and rich developer ecosystem
that will make the launch of Apple's 2.0 software, SDK and new iPhone
more palatable to enterprises will help Apple make inroads into
businesses. However, barriers such as centralized purchasing,
smartphone platform standardization, granular and centralized mobile
device management and potential exposure of platform APIs and
consequent lack of security, are some of the features that will affect
Apple's ability to penetrate the enterprise market."
David Kerr, VP at Strategy Analytics added, "iPhone 2.0 will
certainly appeal to mobile professionals and will be brought into the
enterprise through self-fulfilling senior managers. However, we doubt
whether the iPhone will be on the approved list for all but the most
influential of business unit heads and key revenue generators."
This wireless enterprise strategies report, "iPhone 2.0: Is Apple
Ready for Business?" can be accessed by clients to the Wireless
Enterprise Strategies service at: www.strategyanalytics.com
About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and
disruptive forces in the areas of Automotive Electronics and
Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent
Systems Implementation Strategies and High Frequency Market
intelligence. www.strategyanalytics.com
US Contact:
David Kerr, +1 262-646-8974,
dkerr@strategyanalytics.com
or
European Contact:
Andrew Brown, +44(0) 1908 423 630
abrown@strategyanalytics.com
Copyright Business Wire 2008
