Peanut Labs Gen-Y Survey Finds Apple and HP Computers "Must-Have" Holiday Gifts
SAN FRANCISCO, CA, Dec 12 (MARKET WIRE) --
Peanut Labs, Inc., provider of unmatched Gen-Y sample for market researchers,
today announced the results of its Gen-Y holiday shopping survey, in
which America's influential 13- to 25-year-olds share their shopping
intentions for the holiday season. Overall, has indicated their spending will be
up slightly, with specific purchase intentions beyond gaming systems pointing to
evolving technology brand preferences.
Gen-Y Holiday Spending -
-- 34 percent of Gen-Yers indicate they intend to spend more than $300
this
holiday season, up some two percentage points this year over last year, when
32 percent of Gen-Y spent that amount. -- The second most popular spending
response was $101-$200, at 24 percent, followed closely by $201-$300 at 22
percent.-- Gen-Y indicated that they will spend on average between $26 and
$50 per
gift, which they note as the same amount that they expect their parents to spend
per gift on average.
Hottest Holiday Gifts
-
-- Consumer electronics like video game consoles, computers and Mp3
players
are hotter than ever this holiday season, with 54 percent indicating them as the
type of gift they want most, versus 52 percent in 2006. Gift cards/cash
follow consumer electronics as this year's second hottest gift item. --
Desktop and laptop computers are this year's hottest holiday gift item, with
Apple and HP as the particular brands topping wish lists. -- Gaming systems
follow computers closely, with the Nintendo Wii the clear choice, followed by
the Xbox 360 and then the PlayStation 3. -- Other hot consumer electronic
items include iPods as the most popular Mp3 player, Canon digital cameras and
iPhones representing the most popular cell phone. -- This year's hottest toy
will be the Nintendo Wii, followed by the video game Guitar Hero.
Shopping Habits
-
-- This year, Gen-Y will spend the most money on girlfriends or
boyfriends, rather than family, which led the way in 2006. -- In 2007, Gen-Y
is working harder than ever, with more indicating they earn their holiday
spending money via jobs over borrowing from family or savings than last
year. -- An overwhelming majority, 70 percent, indicate they intend to
shopboth online and in retail stores, but those who chose only one will opt to
shop at retail stores. -- Amazon.com and eBay should expect copious Gen-Y
internet traffic, as the two most popular online shopping destinations this
holiday season.
-- As a demographic, Gen-Y shoppers appear to be organized and believe
inBlack Friday with the majority beginning to shop while "still digesting," that
is,
just after Thanksgiving.
"Gen-Y proves time and time again to be the bellwether for up-and-coming
consumer
trends," said Murtaza Hussain, chief executive officer at Peanut Labs. "Their
choices this holiday season will not only affect their direct spend, but also
directly influence the overall family holiday spend. These results should
prove intriguing for companies like Apple, HP, Nintendo or Amazon, who top
Gen-Y's list this year."
The survey, carried out among 1175 Gen-Y respondents active on leading
social
networks, tracks the spending and shopping intentions along with the hottest
holiday items for the 2007 holiday season. For more information or a copy of the
complete results, please contact Peanut Labs.
About Peanut Labs
Peanut Labs is changing the way online market research is accessed and
delivered, providing unparalleled access to millions of 13- to
25-year-oldsthat comprise today's Gen Y audience. Developer of Sample3.0, the
Peanut Labs
sample methodology taps into more than 70 social networks including MySpace,
Facebook, and Google OpenSocial. Sample3.0 is quickly becoming the online
sampling methodology of choice by leading marketing research firms. More
information about Peanut Labs and Sample3.0 can be found at
www.peanutlabs.com.
Media contact:
Dan Gould
SHIFT Communications
415-412-1068
Email Contact
Copyright 2007, Market Wire, All rights reserved.
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