Featuring Any-Touch Buttonless Technology and Heart Rate Sensing With or Without
Chest Belt, DUO Provides Best of Both Worlds
YONKERS, N.Y.--(Business Wire)--
Sportline, the brand leader in personal fitness monitoring, has announced the
official launch and availability of its DUO series heart rate monitors.
DUO is the company`s latest and most innovative line of heart rate monitors
which present wearers with a unique option when it comes to tracking their
exercise intensity and effectiveness -- the choice to monitor their heart rate
continuously or on demand.
Among DUO's most advanced features is its revolutionary ability to function with
or without a chest belt. Wearers now have the option to use the chest belt
during nonstop sports such as running, cycling or swimming, where continuous
heart rate monitoring is generally preferred. However, for other fitness
activities where continuous heart rate monitoring is not necessary, and where a
chest belt can become a burden, wearers may simply remove the belt and touch
gently on DUO`s stainless steel case for immediate ECG-accurate readings.
Available in three affordable models - DUO 1010 ($69.99), DUO 1025 ($89.99), DUO
1060 ($119.99) - the DUO series features first-of-its-kind innovations in watch
design and functionality, and every model is engineered to help wearers
consistently monitor the effectiveness of all their fitness activities.
"DUO was designed around the way people actually exercise. The new line offers a
consumer-centric alternative for those who haven`t incorporated heart rate
monitoring into their fitness routine, or who seek a more versatile solution to
what`s currently on the market," says Dan Kinsbourne, vice president of
marketing for Sportline. "Traditional heart rate monitors turn into ordinary
sport watches without the presence of a chest belt. DUO is different because it
easily converts to an on-demand heart rate monitor once the belt is removed. Now
people can choose what degree of exercise feedback they want based on the
activity they plan to do."
Each model in the DUO series features Sportline's patent-pending Any-Touch
Technology, which allows the wearer to simply touch anywhere on the DUO`s steel
watch case to display an ECG-accurate heart rate reading. Another advanced
feature exclusive to the DUO 1025 and DUO 1060 is Sportline's Intelli-Track
technology. Through Intelli-Track, wearers are able to utilize a visual
indicator displayed around the perimeter of the watch face that tracks their
actual heart rate in relation to their defined target heart rate zone.
Sportline's entire DUO line is available for purchase from a variety of sporting
good retailers throughout the country, as well as at www.Sportline.com.
Individuals who purchase DUO also benefit from the recently announced marketing
and licensing partnership between EB Brands Holdings, the parent company to
Sportline, and Rodale Inc. Included is a one-year free digital subscription to
Runner`s World Magazine.
For more information on the DUO series, or other Sportline products, please
visit www.Sportline.com.
DUO 1060 PRODUCT SPECIFICATIONS ($119.99):
* Continuous HR Feedback
* On-Demand HR Feedback
* Any-Touch Technology
* Integrated Speed & Distance Monitor
* Intelli-Track HR Zone Perimeter Display
* Wrist Top + Chest-Belt Unit
* Target HR Zone Selector
* Fat-Burning Zone Locator
* Percent of Max HR Indicator
* User Defined HR Zones
* Calories-Burned Monitor
DUO 1025 PRODUCT SPECIFICATIONS ($89.99):
* Men`s and Women`s Models
* Continuous HR Feedback
* On-Demand HR Feedback
* Any-Touch Technology
* Intelli-Track HR Zone Perimeter Display
* Wrist Top + Chest Belt Unit
* Target HR Zone Selector
* Fat-Burning Zone Locator
* Percent of Max HR Indicator
* Calories-Burned Monitor
DUO 1010 PRODUCT SPECIFICATIONS ($69.99):
* Continuous HR Feedback
* On-Demand HR Feedback
* Any-Touch Technology
* Wrist Top + Chest Belt Unit
* Target HR Zone Selector
* Fat-Burning Zone Locator
* Percent of Max HR Indicator
ABOUT SPORTLINE, INC:
Sportline is the performance brand leader in Personal Fitness Monitors (PFMs).
Sportline products are designed to instill motivation, increase safety and bring
greater enjoyment to all levels of fitness enthusiasts. The company offers a
comprehensive range of multi-functional pedometers, many featuring the patented
Advanced Pendulum Design (APD) technology for unmatched accuracy. Sportline is
the exclusive marketer of Any-Touch Technology and the brand behind the DUO and
SOLO Heart Rate Monitor collections, as well as the HydraCoach Intelligent Water
Bottle. Sportline also delivers a complete assortment of fitness walking and
running accessories designed for storage, safety and portable music needs.
Become a Fan of Sportline on Facebook or follow Sportline on Twitter.
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The Summit Group
Paul Gadd, 801-990-1176
pgadd@summitslc.com
Copyright Business Wire 2009
