Waiting Room Theater Announces Exclusive Marketing Agreement with Dental Dek (Machalek Communications), America's Leading Direct Mail Marketer to Dental Offices
Also Announces Unique Distribution Agreement with Biolase, the
USA's Leading Provider of Laser Equipment to Dental Offices
LOS ANGELES--(Business Wire)--
Waiting Room Theater, the nations largest "out-of-home, captive
audience" dental network, would like to announce the addition of
Dental Dek (Machalek Communications) as strategic sales and marketing
partner, and Biolase as strategic distribution partner.
"We are extremely proud to partner with the Machalek organization,
which has an unparalleled marketing network," said Michael Feder,
Waiting Room Theater's Director of Strategy. "Machalek, through its
Dental Dek subsidiary, has established itself as the countries leading
direct mail marketer in terms of its singular ability to directly
reach practicing dentists. In addition, our alliance with Biolase is a
huge win-win -- we provide the Biolase practitioner with a proven way
of communicating the outstanding Waterlase(R) value proposition to the
patient, and Biolase opens up as many as 5000 new offices for Waiting
Room Theater."
"At Waiting Room Theater, we're in the business of providing our
audiences with compelling news and information about oral hygiene
where and how they want it," said Dr. Jay Grossman, CEO. "Our unique
associations with both Dental Dek and Biolase allow us to provide even
more of the latest information than ever to patients who are
interested in all the options available for improving oral hygiene and
dental health."
Waiting Room Theater is interested in hearing from potential
partners and interested parties. Contact Michael Feder, 888-978-0550,
x1, or mfeder@waitingroomtheater.com.
WAITING ROOM THEATER(TM) (www.waitingroomtheater.com), the
nation's largest private dental network, is designed by dentists to
educate and entertain patients while maximizing revenues per patient
and improving practice revenues. Waiting Room Theater provides a
continuous, professional multimedia presentation to patients waiting
in the dental office designed to help inform them about dental
services. Waiting Room Theater is filled with dental factoids, product
comparisons, and information that stimulates patients' questions about
dental services without any high-pressure sales.
DENTAL DEK, a division of Machalek Communications, was founded in
March of 1987, is the leading direct mail marketer to Dental offices
in the United States. Machalek Communications, Inc. publishes seven
nationwide postcard advertising decks, distributing more than 100
million postcards per year to over 800,000 qualified buyers. The
business spans Dental, Veterinary, and other practices.
BIOLASE is the manufacturer of dentistry's #1 selling Waterlase(R)
YSGG dental laser. The Waterlase employs patented HydroPhotonics(TM)
technology that combines laser energy and water. BIOLASE Technology
also develops and markets advanced specialized biomaterials for
medical and other dentistry specialties.
Waiting Room Theater
Michael Feder, 702-505-4750
Copyright Business Wire 2008
