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SimCity Creator, an All-New Experience from The Sims Label for the Wii and Nintendo...

Thu May 29, 2008 9:00am EDT
SimCity Creator, an All-New Experience from The Sims Label for the Wii and Nintendo DS, Coming September 2008

           Create, Enjoy, Destroy Amazing Cities on the Wii;

     Develop Your City From Ancient Times To The Modern Day On The
                              Nintendo DS
REDWOOD CITY, Calif.--(Business Wire)--
The Sims(TM), an Electronic Arts Inc. (NASDAQ:ERTS) Label, today
announced the first details for SimCity(TM) Creator, exclusively for
the Wii(TM) and Nintendo DS(TM). SimCity Creator is an open-ended,
highly creative game with a sense of humor that allows players to
utilize the distinctive gameplay aspects of the Wii and Nintendo DS to
create, enjoy and destroy epic cities. The most accessible and
light-hearted game from the SimCity franchise, SimCity Creator will
ship on September 22, 2008 in North America and on September 19, 2008
in Europe and Asia-Pacific regions. SimCity Creator is designed to be
a city-game experience for families and players of all ages!

   SimCity Creator for the Wii(TM)

   Be a powerful mayor -- create, enjoy and destroy your ultimate
city. Start by zoning your city, constructing homes, businesses,
factories, skyscrapers, freeways, railroads, and much more. SimCity
Creator is a visually exciting experience with a completely new user
interface, designed specifically for the Wii and the Wii remote.
You'll discover many ways to customize your city, including 13 city
styles to explore, such as American, European and Asian themes. More
city styles will be revealed, so stay tuned for more information!

   You can also place a selection of more than 30 "Hero" buildings
into your city to make it distinctive and momentous. Some of these
iconic buildings are based on the current day, some on history and
some on fantasy. The more city styles you explore, the more Hero
building options you have.

   For the first time, take the liberty to build transportation
systems with free placement of rounded and curved roads and rail
lines, taking your city to new creative and curvy heights. And get a
new perspective on your cityscape from a helicopter, a jet or a
propeller plane which you can use to fly over your creation. Check out
what you've built in your aircraft of choice!

   Disasters that players of SimCity always love remain an important
and entertaining element in SimCity Creator. Using the Wii remote you
can create earthquakes, tornados, call in destructive robots and
monsters, create fires and discover many more ways to cause havoc. You
created it, and now you can destroy it. With hours of fun and
replayability, the fate of your city and its citizens are in your
hands!

   SimCity Creator for Nintendo DS(TM)

   Guide your city from ancient times into the future with SimCity
Creator for Nintendo DS. Evolve your city through time, starting with
ancient times, the middle ages, modern times, present day and the
future. Four play modes are available, Challenge, Free Play, Chance
Encounter and Gallery, giving options to make the game as challenging
or as creative as you want. Earn epic landmarks along the way to
enhance your city and mark your progress into the next era. Choose
your path through history and make a city for the ages.

   "SimCity Creator for the Wii and Nintendo DS brings two separate,
delightful new ways to create, enjoy and destroy your own cities,"
said Rod Humble, Head of Studio for The Sims Label. "On the Wii, for
the first time in the SimCity franchise, you will have the ability to
build curved roads and differently shaped zones allowing you to make
more authentic places all utilizing the motions of the Wii remote.
Employing the new city advisor system, you will be able to make the
game as complex or simple as you want. On Nintendo DS, we will give
you the ability to make a city develop through time and to overcome
the different challenges each era of urban development presents. I
know both long-time and new SimCity players will enjoy these
innovative experiences in SimCity Creator starting this September!"

   SimCity Creator will be available on the Wii and Nintendo DS on
September 22, 2008 in North America and on September 19, 2008 in
Europe and Asia-Pacific regions.

-0-
*T
Product Specifications
----------------------------------------------------------------------
Publisher:    Electronic Arts
Platform:     Wii/Nintendo DS
Ship Dates:   September 22, 2008 in North America; September 19, 2008
               in Europe and Asia-Pacific regions
Category:     Simulation/Strategy
ESRB Rating:  This game has not been rated
PEGI Rating:  This game has not been rated
*T

   About SimCity(TM)

   The original SimCity was distributed in 1989 and was critically
acclaimed garnering dozens of awards and selling millions of copies
internationally. SimCity 2000(TM) followed in 1993 and SimCity
3000(TM) was released in 1999. EA shipped SimCity 4 Rush Hour and
SimCity 4 Deluxe Edition in 2003. SimCity Societies shipped in
November 2007.

   About Electronic Arts

   Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment software
company. Founded in 1982, the Company develops, publishes, and
distributes interactive software worldwide for video game systems,
personal computers, cellular handsets and the Internet. Electronic
Arts markets its products under four brand names: EA SPORTS(TM),
EA(TM), EA SPORTS Freestyle (TM) and POGO(TM). In fiscal 2008, EA
posted GAAP net revenue of $3.67 billion and had 27 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.

   EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, MySims,
SimCity, SimCity 2000 and SimCity 3000 are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Wii and Nintendo DS are trademarks of Nintendo. All other trademarks
are the property of their respective owners.

Electronic Arts Inc.
The Sims Label
Addison Ames, 650-628-2990
Director, Public Relations
AAmes@EA.com
or
Bender / Helper Impact
Derek Musso, 212-689-6360
Derek_Musso@bhimpact.com

Copyright Business Wire 2008



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