SAN FRANCISCO, CA, Aug 21 (MARKET WIRE) --
VERTual Media and ClickFacts have announced a partnership for VERTual
Media to utilize ClickFacts automated Risk Discovery(TM) solution to
protect VERTual Media's advertisers. With automated monitoring of network
publishers for inappropriate content and presence of malware, ClickFacts'
solution ensures high quality content for VERTual Media's advertisers and
the safeguarding of their publishers from malicious attacks.
ClickFacts Ad Network Management Tools allow advertising networks to
dramatically reduce the potential of delivering malicious code or
inappropriate content to consumers of web advertising by automatically
scanning the advertising creatives and publisher pages for content and
malware before delivering the advertisements.
"VERTual Media is raising the bar for ad networks," said Michael Caruso,
the CEO of ClickFacts. "They are now able to provide complete transparency
into the network for its advertisers, alleviating any concerns about ad
placements, and are now able to sign more clients and generate more
revenue for the same inventory."
"Using the ClickFacts Ad Network Management Tools has allowed us to
concentrate on our core business of serving our customers," said Chris
Butler, the CEO of VERTual Media. "Our staff is now devoted to helping
advertisers reach their goals instead of having to manual-check the pages
for offensive content and creatives for malware."
The new benefits that VERTual Media is now providing to its
customers
include:
-- Assurance of consumer privacy and security protection in their
marketplace
-- Ability to garner higher CPMs (only serving ads into content that
advertisers approve)
-- Self-serve tools for smaller advertisers & publishers (via automated
content and malware scanning)
-- Cost savings due to the elimination of manual compliance review
-- Prevention of costly litigation
The terms and conditions of the partnership were not disclosed.
About ClickFacts
ClickFacts is the industry leading provider of risk discovery tools for
online advertising networks to help make the Internet a safer place for
businesses and consumers to interact through digital advertising without
falling victim to cyber crime. ClickFacts is privately held and was
founded in 2005.
About VERTual Media
VERTual Media is the largest male oriented ad-network created for
advertisers who want to reach the 18-34 year old male audience. VERTual
Media offers a one-stop-shop for advertisers seeking expertise in male
media with competitive pricing that provides access to 30 million unique
monthly visitors and 500+ publisher partners. The personal service and
unique technology paired with the unmatched network size, and highly
relevant male specific content provides VERTual Media a significant
competitive advantage over traditional ad-networks.
Contact:
Mikhail Ledvich
ClickFacts, Inc.
Email Contact
415-623-9025
www.clickfacts.com
Copyright 2008, Market Wire, All rights reserved.
-0-
