Cooperative begins The Wizard of Oz marketing campaign
ST. LOUIS--(Business Wire)--
Lenders One Mortgage Cooperative, a national alliance of mortgage
bankers, announced that it has entered into a licensing agreement with
Warner Bros. Consumer Products for the use of images and audio from
the timeless film The Wizard of Oz. The agreement will give Lenders
One members access to the film's visual and audio materials for
advertising and marketing purposes.
This relationship marks a major milestone, not only in Lenders One
history, but in the history of the mortgage industry as well. The
campaign, The Brains, the Courage and the Heart to Make Your Dreams
Come True, makes available video clips, still images and sound bites
from the film. These creative items will be customizable for each
lender to use in conjunction with the Lenders One brand and in a
variety of promotional formats, enabling members to promote their
services nationally as the best mortgage bankers in the country.
"I truly believe The Wizard of Oz is the ultimate movie licensing
opportunity for a mortgage organization, in this day in time
particularly," said Scott Stern, CEO of Lenders One. "It promotes the
power of leveraging the knowledge and experience of a group to
ultimately achieve success. In our case, success means sending future
borrowers down the Yellow Brick Road to homeownership. And having a
dedicated The Wizard of Oz marketing department will give our members
everything they need to make the campaign even more compelling."
Members of Lenders One will have access to a multitude of
advertising and marketing materials that feature video clips,
photographs and sound bites from the film. The materials will be
customizable by the members to use in their markets in a variety of
formats. To ensure a successful campaign rollout, Lenders One has
hired a seasoned marketing professional to work with members to
develop their advertising and marketing plan and to assist them in
their media buying efforts. Lenders One member, Tom Mencke, president
of Flossmoor, Ill.-based First Mortgage Corp., explained, "The images
from The Wizard of Oz are very familiar to everyone. They send the
message to potential homebuyers that we, as members of Lenders One,
have been in the industry for a long time, that our business is sound,
and we will be around in the future - it is all about proven stability
in today's market."
Mencke added that there are four other Lenders One members in the
greater Chicago area. "This campaign enables us to leverage our
business and reach out to the community by aligning under a single
message," he said. "As we each position ourselves with this new
marketing initiative, it will reinforce our purpose, distinguish our
success and bring new customers through our doors."
As one of the most recognizable movies in history, The Wizard of
Oz campaign will help Lenders One members better reach their target
audience and gain instant recognition in their markets by utilizing
famous phrases such as, "There's no place like home." Stern continued,
"Soon members will be generating more leads from customers and
referral partners as this unique marketing opportunity highlights a
quest to get home and the friends that help along the way."
About Lenders One Mortgage Cooperative
Lenders One is a national alliance of mortgage bankers which was
established in 2000 and is based in St. Louis. With more than 125
members originating $40 billion in mortgage loans annually, the
Lenders One alliance ranks as the ninth largest mortgage originator in
the U.S. Lenders One leverages its aggregate buying power and
preferred-investor relationships to negotiate better lending terms and
provide premium business services at reduced costs. Its mortgage
productivity system additionally allows members to close more loans,
satisfy continuing education requirements and market themselves more
powerfully. For more information about membership, contact Tim Stern
866.728.5678 or visit www.lendersone.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment
Company, is one of the leading licensing and retail merchandising
organizations in the world.
THE WIZARD OF OZ and all related characters and elements are
trademarks of and (C) Turner Entertainment Co.
(s08)
For Lenders One
Media Contacts
Charlyne H. McWilliams, 301-933-5567
or
Megan Ard, 678-781-7223
Copyright Business Wire 2008
