Journey to the Center of the Earth Wins on RealD 3D Screens: RealD 3D Brings in 55% of Estimated $21.02M Weekend
3D Screens over 3.7X Revenue of 2D Screens
LOS ANGELES--(Business Wire)--
RealD 3D, the world's leading 3D experience, brought in 55% of the
total box office for Warner Bros. Pictures/New Line Cinema's Journey
to the Center of the Earth, which earned an estimated $21.02M in its
opening weekend.
"We are ecstatic with the performance of Journey to the Center of
the Earth in 3D. The success of this film is propelling 3D to new
heights and RealD has been a great partner and once again proven its
power at the box office," said Dan Fellman, President of Warner Bros.
Distribution.
Michael Lewis, CEO RealD said, "This is a fantastic success for
our colleagues at Warner Bros. and for our exhibitor partners with
RealD 3D theaters. Journey to the Center of the Earth in RealD 3D took
in an amazing and unprecedented 3.7 times the revenue of the 2D
screens. It's clear that audiences sought out the premium RealD 3D
experience to enjoy this great summer movie. With over 5,500 RealD 3D
screens committed to be installed in approximately the next two years,
RealD has quickly established itself as a force in contemporary
filmmaking and exhibition."
About RealD 3D
RealD 3D is the global leader in 3D, bringing the most advanced
digital 3D experience to cinemas worldwide. RealD's next-generation
technology, deployed across the world's largest 3D platform in 25
countries, provides a stunningly realistic and immersive experience
beyond the usual concepts of 3D cinema. The impact of 3D upon today's
moviemaking has been compared to the advent of color film when once
there was only black and white. Beyond cinema, RealD 3D is the
worldwide inventor of and pioneer in key stereoscopic technologies,
with thirty years of scientific development behind its systems.
Organizations such as NASA, Pfizer, BMW, Boeing, and more use RealD's
mission-critical 3D visualization technologies. RealD was named to
Fast Company's "Fast 50" list of Most Innovative Companies in 2008.
For more information, visit www.reald.com.
B/W/R Public Relations
Lynda Dorf, 310-248-6105
ldorf@bwr-la.com
or
Gina Lang, 310-248-6109
glang@bwr-la.com
Copyright Business Wire 2008
