Leading regional supermarket operator uses RedBrick Health's
resources to help associates manage their health and make informed
choices about health care services
MINNEAPOLIS--(Business Wire)--
RedBrick Health, a health services company that is leading the
transition from employer-sponsored health care to Consumer-Owned
Health, today announced that their program has gone live with 2,000
associates at Hannaford Bros. who are enrolled in the Capital District
Physicians' Health Plan ("CDPHP") health plan. Hannaford Bros.
selected RedBrick Health as its Consumer-Owned Health partner to
motivate and support Hannaford associates as they take ownership of
their personal health.
In this role, RedBrick Health will provide a fully integrated set
of services that will help Hannaford, a leading supermarket operator
with 165 stores in the Northeast, to:
-- Provide associates with financial tools and incentive based
behavior credits, a customized Personal HealthMap(SM) and
independent customer service advocacy to establish greater
individual responsibility and long-term lifestyle changes;
-- Enhance associates' understanding of the health care system
and its related costs;
-- Realize health care savings through improved engagement in
health programs and management of health care interactions.
"Hannaford is ranked among the best employers nationally for
supporting healthy lifestyles among its associates," said RedBrick
Health CEO Kyle Rolfing. "Now, the company is taking that commitment
to the next level. We look forward to a long-term partnership with
Hannaford that will not only motivate and support its associates as
they take ownership of their health, but also begin to change the
financial underpinning of how employers and associates share the cost
of health care coverage."
"This new program for Hannaford's associates effectively
complements our ongoing efforts to provide our customers and
associates with innovative programs and resources that promote healthy
lifestyles," said Peter Hayes, Director of Associate Health and
Wellness. "RedBrick Health executives were at the forefront of the
consumer-driven health movement, and we are thrilled to work with them
as they advance the health care industry's efforts to manage costs by
motivating, educating and supporting consumers to take ownership of
their health."
About Hannaford Bros. Co.
Hannaford Bros. Co., based in Scarborough, Maine, operates 165
stores in the Northeast. Stores are located in Maine, New
York, Massachusetts, New Hampshire, and Vermont. All Hannaford
stores feature Guiding Stars, America's first storewide nutrition
navigation system. Hannaford employs more than 27,000 associates. The
company is owned by Delhaize Group of Brussels, Belgium. For more
information visit www.hannaford.com.
About RedBrick Health
RedBrick Health, headquartered in Minneapolis, is a health
services company that was founded in 2006 to lead the transition from
employer-sponsored health care to Consumer-Owned Health. RedBrick
Health uses financial tools and incentives, a customized Personal
HealthMap(SM) and independent customer service advocacy to establish
greater individual responsibility, long-term lifestyle changes, and
substantial return on investment. An independent advocate that works
with all employer-sponsored health plans, RedBrick Health focuses its
services on both Fortune 1000 companies and their employees. For more
information visit: www.redbrickhealth.com.
Roepke Public Relations
Katherine Roepke, 612-677-1717
kroepke@roepkepr.com
Copyright Business Wire 2008
