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ThingMagic.com Online Store Delivers RFID to a Wide Variety of Applications

Tue Aug 5, 2008 8:26am EDT
ThingMagic Reader Module Development Kits Now Available at
                       www.ThingMagic.com/Store
CAMBRIDGE, Mass.--(Business Wire)--
ThingMagic, Inc. (www.thingmagic.com), a leading developer of
radio frequency identification (RFID) technology, today announced
M5e-Compact, Mercury5e and Mercury4 module Development Kits are
available for purchase online at www.thingmagic.com/store. Each kit
provides a complete RFID reader software and hardware solution for
testing, prototyping and developing embedded, mobile, portable and
handheld RFID applications. With RFID spreading far beyond traditional
retail and supply chain applications, the Development Kits address the
demand by end users and ThingMagic business partners for easy to use,
low-cost development tools. In particular, the new M5e-Compact
Development Kit is ideal for creating embedded RFID applications in a
wide range of industries including healthcare, legal, transportation,
logistics and manufacturing.

   "Working with customers and business partners, we've learned that
many are eager to explore, research and develop embedded and mobile
RFID solutions that require small form factors and low power
requirements," said Yael Maguire, ThingMagic CTO and co-founder. "The
Development Kits include everything they need to experiment with,
design and develop RFID applications that meet these needs."

   As with the other Development Kits, the FCC-certified M5e-Compact
Development Kit includes:

   --  One M5-eCompact RFID reader module, installed in a DevKit
        chassis with standard connectors;

   --  Compact 3dBI RFID antennas and appropriate cables;

   --  Nine volt DC Power adaptor interfaces;

   --  A CD with a developers guide, firmware and a demonstration
        software program;

   --  Sample RFID tags; and

   --  A Serial-to-PC interface cable.

   "The RFID market is expanding rapidly and ThingMagic's embedded
RFID reader modules are being used in a wide variety of industries and
consumer and commercial applications," said Tom Grant, CEO of
ThingMagic. "We've made it as easy as possible to purchase ThingMagic
products at our new online store, which enables us to more efficiently
serve the diverse market for embedded RFID applications."

   The M5e-Compact and other Development Kit are available now at
www.ThingMagic.com. Priced at $1,495, the M5e-Compact Development Kit
is available for delivery in the U.S., Canada and Mexico. Development
Kit for other countries will be added throughout 2008.

   About ThingMagic, Inc.

   ThingMagic is a leading developer of radio frequency
identification (RFID) technology, with broad experience in applying
RFID in a wide range of industrial and consumer applications.
ThingMagic's customers include some of the world's largest retailers,
consumer companies, automotive firms, manufacturers and industrial
automation firms. ThingMagic products include fixed and embedded RFID
readers and antennas, embedded and OEM RFID technology, and
professional services to facilitate the OEM integration of RFID into a
wide range of industrial and consumer products. ThingMagic is "The
Engine in RFID(TM)." http://www.thingmagic.com.

KMC Partners Public Relations for ThingMagic
Media:
Jan Jahosky, 407-331-4699
jan@kmcpartners.com

Copyright Business Wire 2008



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