Complimentary white paper offers insights on search engines' Q2
performance
CHICAGO--(Business Wire)--
AdGooroo (www.adgooroo.com), a leading provider of online
marketing competitive intelligence and keyword tools, today unveiled a
new report detailing changes in share of advertisers, and other data,
among Google, Yahoo! and MSN in Q2. AdGooroo tracked 526,000 keywords
to compile the data, which show only Yahoo! grew its base of
advertisers, increasing overall advertiser count by .03 percent.
"The AdGooroo data showed Yahoo! grew its advertiser count by .03
percent in the second quarter, while Google and MSN both lost a
portion of their respective advertiser bases," said Rich Stokes,
AdGooroo president. "We measured a 6.4 percent decrease in Google's
advertiser base; while MSN's active advertiser count dropped by nearly
20 percent."
The complimentary report contains several other metrics, including
each search engine's monthly change in advertiser count, relative
advertiser counts vs. 12 months ago and the average number of ads per
keyword. The report uncovered substantial changes in ads per keyword,
particularly on Google, and suggests some reasons for the shift. It is
the second report of its kind, following a Q1 report released in
April.
"Some have referred to search as being 'recession-proof,' as it
has arguably proven itself as the most effective form of advertising,"
adds Stokes. "Yet, data in the report suggest that this statement is
not only premature, but there may be alternative scenarios to consider
for the future of search advertising."
Those interested in viewing the white paper, "Search Engine
Advertiser Update - Q208," can download a copy by visiting the
AdGooroo Research Library at
http://www.adgooroo.com/adgooroo_research_library.php.
About AdGooroo
AdGooroo provides online marketers and agencies actionable, on
demand competitive intelligence tools that proactively monitor an
industry's advertising landscape to help them build a long-term
competitive advantage. Based in Chicago, AdGooroo provides competitive
intelligence to search engine marketers through its tool suite,
including AdGooroo Express, SEM Insight and Trademark Insight.
AdGooroo tools leverage access and automation to provide advertisers
with lists of competitors' top keywords, ad copy, campaign statistics
and more. Top agencies and brand advertisers leverage AdGooroo
competitive intelligence tools. For more information, visit
AdGooroo.com.
PReturn Inc.
Addie Reed
312.432.9406
areed@preturn.com
Copyright Business Wire 2008
