US on Track to Surpass 5 Million Telco TV Subs in 2009
BOSTON--(Business Wire)--
AT&T and Verizon are expected to post double-digit IPTV subscriber growth in
their respective third quarter releases, according to analyst firm Strategy
Analytics.
The firm estimates that Verizon`s FiOS TV customer base will grow 12% in the
quarter, exceeding 2.8 million total subscribers. Meanwhile, AT&T is expected to
add over 250,000 new U-verse subs, implying a 17% sequential growth rate. A
recent report published by Strategy Analytics shows US IPTV growing to 15.5
million subscribers by 2013. This growth, however, will hinge upon the ability
of Telcos to articulate the value of IPTV, according to Strategy Analytics.
"Telcos need to go beyond trying to simply replicate the cable experience," said
Ben Piper, analyst and Director of the Strategy Analytics Multiplay Market
Dynamics service. "Content does matter, but so do features. Operators able to
optimize relevant feature sets for customers will ultimately succeed."
The total US Telco TV market, estimated at 4.6 million subscribers in Q3`09,
will near 5.3 million subscribers by year-end, according to Strategy Analytics.
Analyst Blogs:
blogs.strategyanalytics.com/dcp
www.multiplayblog.com
About Strategy Analytics
Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/
US Contact:
Strategy Analytics, Inc.
Ben Piper, +1 617-614-0700
bpiper@strategyanalytics.com
Copyright Business Wire 2009
