DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/9f5d3e/high_potential_mar) has
announced the addition of the "High Potential Market for xRay in Veterinary
Practices in Sweden" report to their offering.
This is the most comprehensive European market report assessing the market
potential for imaging equipment in Veterinary practices. The report enables a
thorough understanding of the overall size of the veterinary imaging market
including the level of digitalization and the potential for future imaging
installations. It enables to forecast own sales potential at segment level
(small medium large practices, companion animals, production animals, horses)
and to direct sales forces to the most attractive segments. The research does
not only show supplier shares but also distributor shares in order to support
optimizing of sales channels. Furthermore the report informes about most often
used information sources: how do vets inform themselves about imaging product to
optimize marketing costs. Finally the research investigates available budgets,
how much money do veterinarians want to spend and the optimal product bundles to
support price/product policy.
Executive Summary
dii is an international marketing consulting company entirely specialized in
healthcare markets providing market information and support to strategic market
decisions. In cooperation with key industry a European Veterinary Imaging Market
Assessment has been realized in 2008 with the objective to investigate the
potential for imaging installations in Veterinary Practices. A two step approach
has been chosen:
* Step 1: randomized approach of veterinarians to collect data on market
structure and segmentation, availability of imaging equipment, reasons for no
imaging, level of digitalization, investment plans. Sample at 95% confidence
level and 5% confidence interval
* Step 2: only practices with imaging installations or investment plans were
selected to investigate: supplier, age, lifespan of equipment, # of
examinations, preferred product bundle, supplier selection criteria, motivation
for digitalization, information sources and purchasing channels, budget
availability, sample of minimum 100 practices in large countries.
All data is presented in Excel and Word. Excel addresses all quantitative
questions at segment level, including all volume projection scenarios and
statistical detail, Word presents the key data and provides an interpretation of
general business implications
Key Topics Covered:
* Universe and Sample Composition
* Overview: Installed Base - US, X-ray, CT, MRT Installations
* Overview: Market Potential: Ultrasound, X-ray, PACS, PMS
* Veterinarians in Private Practice, # and % of Veterinary Practices
* Vets, Examination Rooms and Animal Patients per Institution by Segment
* Handling of X-ray Imaging by Segment, % of Institutions
* Overview: Installed Base by Segment - X-ray Systems
* Level of Digitalization by Segment - X-ray Systems, # and % of Installations
* New Systems vs. Retrofit / Upgrade by Segment, % of Digital X-ray
Installations
* Use of Image Manipulation Functions by Segment, % of Institutions with Digital
X-ray
* Imaging Examinations per Year by Type and Segment, Mean # and %
* Trends in Imaging Examination Numbers by Segment, % of Institutions
* Reasons for No Imaging / No Investment Plans by Segment, % of Institutions
* Reasons for No Imaging / No Investment Plans by Type of System, % of
Institutions
* Key Reasons to Invest in Imaging Equipment by Segment, % of Institutions
For more information visit
http://www.researchandmarkets.com/research/9f5d3e/high_potential_mar
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
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