724 Solutions and InfoGin Delivering Seamless Mobile Internet Experience for Next Generation Data Services
Proven Partnership between 724 Solutions and InfoGin Uniquely
Enabling an Enhanced End User Experience for Next Generation Mobile
Internet Services
SANTA BARBARA, Calif. & KFAR-SABA, Israel--(Business Wire)--
724 Solutions, a leading provider of next generation mobile data
solutions enabling seamless communications in an IP-based world, and
InfoGin, the pioneer and market leader in the field of Web-to-mobile
content and functionality adaptation solutions, today announced a
partnership in which 724's Seamless Access Content Adaptation Module
will be powered by InfoGin's Intelligent Mobile Platform(TM)
(IMP(TM)).
With several deployments in progress at mobile operators in Europe
and Asia Pacific, 724's Seamless Access solution, integrated with
InfoGin's IMP(TM), allows those mobile operators to enhance the
quality of end users' browsing experience and as a result, increase
Mobile Internet activity and data services revenues. The joint
solution analyzes standard web site traffic in real-time and adapts
Web pages into a format that is usable and compatible with the
inherent capabilities of the mobile device.
The enhanced end user experience was demonstrated live at the
Mobile World Congress in Barcelona in February and will again be shown
live at 724's booth #711 at CTIA Wireless 2008 in Las Vegas. Guests
can enjoy an enhanced, optimized, seamless Mobile Internet experience
from the open Internet with access to premium services and content
including mobile search, value-add downloads and mobile advertising
business opportunities.
"Mobile operators need to deliver the most seamless, intuitive
Mobile Internet experience to subscribers in order to satisfy their
customers' demand for access to services and information," said Ian
Pattison, Chief Technology Officer at 724 Solutions. "Our partnership
with a market leader of InfoGin's caliber provides mobile network
operators with an integrated in-network solution, enabling users to
access any content from their mobile devices, without requiring a new
handset or a new device client for these new services."
"We are pleased to partner with 724 Solutions to ensure more
mobile users around the world can enjoy a superior mobile browsing
experience of content," stated Eran Wyler, CEO & Founder of InfoGin.
"Our market deployments to date demonstrate that InfoGin's technology,
based on more than eight years of research and expertise of usability
of content on mobiles, can drive a tremendous increase in data usage
for mobile operators, as well as boost their overall portal traffic
and reduce operational costs of creating content and managing the
configuration of mobile devices."
"With the open Mobile Internet, mobile operators must deploy the
capabilities for a seamless, superior end user experience for customer
loyalty, brand reputation and to drive data usage," said Phil
Marshall, Vice President Yankee Group. "We believe solving this
problem at the network level, with an integrated solution is necessary
to achieve broad reach while minimizing the necessary change in
subscriber behavior."
724's Seamless Access solution is an intelligent any-to-any
service traffic management solution for next generation networks. At
its core is an extensible multi-channel platform that extends
horizontally to support all forms of service traffic and vertically to
support a deep set of value-added functionality. The Seamless Access
Solution is integrated to a mobile operator's other network elements
once; it is then used to manage access traffic from subscribers and
content providers in a consistent manner and is easily extended to
handle future protocols, interfaces and value-added service concepts
as data services requirements evolve.
InfoGin's Intelligent Mobile Platform(TM) is a server-based
middleware platform based on a revolutionary approach that eliminates
the need to reinvent the Web for the mobile environment. The platform
delivers any Web page to any mobile device, ranging from legacy to
high-end devices, including content and functionality from sites that
contain advanced rich Web technologies, such as JavaScript forms and
code, AJAX sites, dynamic menus, Word, PDF, Flash, streaming audio and
video, image maps and fragmented images, RSS content and many more. In
this way, the surfing experience is optimized, and the Web page is
displayed as though it was customized for the specific device,
maintaining the richness of the content and a desktop navigation
experience with which users are familiar.
About 724 Solutions
724 Solutions delivers intelligent any-to-any service message and
traffic handling solutions built upon a common carrier-grade
architecture that allows mobile network operators and virtual network
operators to rapidly deploy flexible and open next generation IP-based
network and data services. The company's solutions enable the Unwired
Lifestyle(TM), 724's vision of seamless communication without
barriers; a vision of how subscribers will use mobile data services to
enhance and enrich their professional and private lives with services
relevant to their specific needs, with user communities preserved
across generations of technology and with data services as reliable
and ubiquitous as voice services. 724 Solutions is a global company
headquartered in Santa Barbara, California and with development
centers in Switzerland and India. 724 Solutions is privately owned by
Austin Ventures. For more information, please visit www.724.com.
About InfoGin
InfoGin is a pioneer and market leader offering a complete
Web-to-mobile functionality and content adaptation solution that
provides mobile users with the ultimate Internet experience on any
mobile device. Based on more than eight years of research, InfoGin's
patented technology ranges from a fully automatic and real time
intelligent conversion engine to professional content editing and
marketing tools. The Intelligent Mobile Platform(TM) (IMP(TM)) enables
complete control over all content delivered to mobile devices.
InfoGin's technology is commercially deployed with more than 32 top
tier operators, leading content aggregators and search providers
worldwide. InfoGin's customers report a phenomenal increase in data
usage, doubling their overall portal traffic in less than three months
- without cannibalizing their existing data offerings, and reducing by
more than 80% the operational costs of creating content and managing
the configuration of mobile devices. InfoGin's technology has provided
more than 20 million mobile users across the globe the best real
Internet surfing experience on a daily basis, spanning more than 5,500
mobile devices. InfoGin was established in April 2000 and is
headquartered near Tel Aviv, Israel. For more information, visit
www.infogin.com.
724 Solutions
Kelly Lazarus, 805-884-8306
klazarus@724.com
or
InfoGin
Hagit Timor, 212-786-2243
hagit.timor@infogin.com
Copyright Business Wire 2008
