NEW YORK--(Business Wire)--
360i, a leading independent digital agency and a subsidiary of
Innovation Interactive LLC, today announced that it has acquired
award-winning digital design, development and marketing firm i33
communications. The move bolsters 360i's existing capabilities and
further enhances the agency's ability to create integrated and
measurable interactive marketing solutions for major brand marketers.
Headquartered in New York with an office in Detroit, i33 brings
strong expertise in creating user experiences online, including design
and development of social media applications, widgets, web sites, rich
media experiences and more for entertainment and retail clients
including Marvel Entertainment, PBS, New Era Cap, Target and Borders.
"To compete and reach audiences effectively online, smart
marketers today require a whole new kind of agency - one that has a
deep understanding of how to create engaging interactive consumer
experiences that are searchable, integrated and provide measurable
impact to the marketer," said Bryan Wiener, CEO of 360i. "We've worked
with i33 on a series of integrated programs and have consistently
found their team and their work to be nothing less than exceptional."
"This is a perfect marriage, combining our skill sets with 360i's
roster of blue-chip clients, as well our joint focus on delivering
engaging and measurable results to our strategic clients," said David
Levin, President/CEO of i33. "We look forward to taking our existing
integrated working relationship to the next level, which will
accelerate our ability to jointly deliver immersive and innovative
solutions to leading marketers."
The companies also announced today that i33 has won "Best of Show"
for its rich media work for PBS at the 2008 Internet Advertising
Competition Awards by the Web Marketing Association.
Started in 1998, 360i has emerged as one of the leading digital
agencies with a core focus on developing, executing, analyzing and
optimizing integrated digital marketing campaigns for large brand
marketers, including NBC Universal, Office Depot and H&R Block. 360i
has expanded its service offerings organically beyond search over the
past two years, first with behavioral marketing and then with social
marketing, earning a leadership reputation among clients and the
marketing industry in those disciplines. 360i and i33 began working
together last year to complement 360i's offerings in design and
development services with a key focus on developing portable
multimedia products such as widgets and applications. Jointly 360i and
i33 have worked together to support 360i customers. While organic
growth will continue to be the primary driver of the business, this
acquisition accelerates 360i's investment in creative services,
combining a cohesive, experienced team with an established portfolio
of engaging and measurable digital experiences. i33 will be a division
of 360i, LLC.
AdMedia Partners acted as financial advisor to i33 in this
transaction.
About 360i
360i is a digital agency with centers of excellence in search,
behavioral marketing and social media. Started in 1998, 360i has
emerged as one of the leading digital agencies with a core focus on
concepting, producing, executing, analyzing and optimizing integrated
digital marketing campaigns for large brand advertisers with a
foundation in search marketing. Understanding and analyzing user
behavior online across search and social media provides the insights
to engage and attract 360i's clients' target audience. 360i maintains
a select group of premier clients such as NBC Universal, Scripps
Networks, Discovery Networks, Office Depot and H&R Block, employing a
combination of strategy, service and technology to ensure optimal
campaign performance. In 2007, 360i was named one of the "Hottest
Digital Agencies Around" by Advertising Age and won multiple awards,
including Google's "Marketing Machine" award and OMMA magazine's
"Search Agency of the Year" award. 360i is part of Innovation
Interactive, a leading digital marketing services company. For more
information, please visit www.360i.com.
360i
Amanda Bird, 212-991-4346
abird@360i.com
Copyright Business Wire 2008
