LOS ANGELES, CA, Jul 06 (MARKET WIRE) --
Outside The Box, Inc., a leader in designing and fulfilling rewards-based
promotions, today announced the launch of an innovative incentive program
that allows guests staying at Mandalay Bay Resort & Casino to instantly
receive an electronic travel reward that they can use to book a return
trip.
Outside The Box -- which, along with its travel fulfillment partner Archer
Travel Group, created the breakthrough "Fly Back Free" incentive for
Mandalay Bay -- is now making it easier for resort guests to remember
their Las Vegas experience and more quickly book a return trip, and at
the same time provide resorts an important additional marketing outreach
tool.
"Hotels and resorts are always searching for promotions and effective
systems that keep guests engaged in their leisure experience beyond their
stay. However, travelers all too often will return home and soon turn
their attention elsewhere," said Kevin Howe, president of Outside The Box,
Inc. "This new electronic reward system makes it much easier for consumers
to plan their return trip and gives Mandalay Bay greater guarantees for
future reservations."
Under the basic "Fly Back Free" program, resort guests who stay a minimum
of two nights at Mandalay Bay receive a certificate for one roundtrip
airline flight from anywhere in the United States. The certificate is good
for a return trip to Las Vegas and must include a stay at the resort. The
flight must be booked through Archer Travel Group.
Under the enhanced system unveiled by Outside The Box this month, resort
guests will automatically receive an emailed version of the travel reward
offer after their qualifying stay.
"The enhanced automatic system enables resort guests to easily and quickly
book their return trip. This system encourages consumers, while they are
still enjoying the good feelings of a much needed getaway trip, to plan
for a repeat of the fun and relaxation," Howe said. "This new system
significantly enhances customer loyalty."
Howe added that the electronic distribution system also provides Mandalay
Bay with an additional email acquisition tool, enabling the property to
append and update its email database for future promotions.
"The 'Fly Back Free' promotion is a proven success because it
significantly enhances our relationship with our guests," said Scott
Voeller, vice president of marketing for Mandalay Bay. "Now, with the
electronic distribution feature, we are able to build additional loyalty
with consumers who recognize the unique experience that is Mandalay Bay.
Additionally, we eliminate the need to store and distribute physical
certificates here on-property, which is a security and an operational
benefit."
The electronic reward distribution program is the latest innovation from
Outside The Box, which works with scores of top national retail,
hospitality, financial and service sector companies. Outside The Box
designs and executes custom promotions that help marketers achieve their
objectives by motivating consumers with unique and high-quality rewards
and incentives, primarily in the travel and entertainment categories.
About Outside The Box, Inc.
Outside The Box, Inc. is the leader in reward-based promotions and
incentives. Since 1997, Outside The Box has designed and produced
promotions that enhance the relationship between companies and their
customers. Their clients include hundreds of high-profile companies in
scores of industries. Outside The Box has designed programs to motivate
all kinds of behavior at budgets ranging from $1.00 per award to prizes
worth thousands of dollars. Outside The Box has fulfilled tens of millions
of dollars worth of promotional travel, entertainment rewards, dining
rewards, and a host of customized solutions. Because of its partnership
with Archer Travel Group and a range of reward delivery options, Outside
The Box offers a one-stop solution for secure and easy-to-use fulfillment
to create lasting positive customer experiences. For more information,
visit www.otbcorp.com.
Contact:
Denis Wolcott
The Wolcott Company
213-200-1563
Email Contact
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