Barbari Griesse and Sandra J. Smith Join The AIM Group as Consultants and Business Development Managers
Global Media Consulting, Research and Publishing Firm Names
Industry Veterans to Its Classified Intelligence Division
ALTAMONTE SPRINGS, Fla.--(Business Wire)--
Two seasoned veterans of the publishing and interactive-media
industries have joined Classified Intelligence and the AIM Group as
consultants to serve the groups' newspaper, broadcast and dot-com
clients, founding principal Peter M. Zollman announced today.
Barbari Griesse and Sandra J. Smith have joined the Classified
Intelligence division of the AIM Group (formally, the Advanced
Interactive Media Group, LLC) as consultants and business development
managers. They will join Shannon Kinney, senior consultant and sales
and marketing director, working with clients on a wide range of
consulting projects. They will also contribute regularly to the
group's highly regarded Classified Intelligence Report, a bi-weekly
industry resource providing executives with information on current
trends, new products, services, and technology along with news
analysis. Griesse and Smith will also have business development
responsibility.
"We're extremely pleased to have Barbari and Sandra join our
team," Zollman said. "They add significant depth to the group, and can
help us deliver practical and profitable solutions to our clients.
They bring great experience that will help us keep up with demand for
our published works and consulting services as we continue to grow."
About Barbari Griesse
Griesse's experience includes senior level roles in general
management, sales and sales training at Thomson Newspapers, part of
Thomson Corp., one of the world's largest information companies. She
also served as a consultant for KPMG, specializing in customer
relationship management. She is a graduate of Slippery Rock University
of Pennsylvania with a BA in Communications. Griesse currently owns
and operates a sales training company near Columbus, Ohio.
About Sandra J. Smith
Smith joins the AIM Group after serving as a Senior Director of
Classified Advertising at Freedom Interactive, part of the Freedom
Communications information and entertainment company. Smith was
previously Director of Real Estate Advertising at Knight-Ridder and
held senior-level advertising positions at the Los Angeles Times. She
graduated from California State University, Northridge with a BA in
Journalism, and also holds an MBA from the University of Southern
California's Marshall School of Business. Smith will continue to be
based in Southern California.
About The AIM Group
The AIM Group, formally known as the Advanced Interactive Media
Group LLC, is a global virtual team of consultants in interactive and
traditional media, founded by internationally known industry analyst
Peter M. Zollman.
The firm works with newspapers, dot-coms, broadcasters, ASPs,
software vendors and corporate clients to help develop successful
interactive-media services. Its focus is the intersection of
interactive media and traditional media.
For more information call 407-788-2780 or visit www.aimgroup.com.
About Classified Intelligence
Classified Intelligence is the world's leading consultancy in the
classified advertising field, working with leading media companies,
dot-coms, yellow-page publishers and broadcasters. A division of the
AIM Group, it publishes a continuous advisory service, "Classified
Intelligence Report," that focuses on industry news, company profiles,
technology, trends, and new products and services.
The division also provides proprietary and published research
about interactive classifieds; offers strategic and tactical workshops
and planning services. Founded in 1998, CI has a global team of
analysts and serves leading publishers worldwide.
For more information call 407-788-2780 or visit
www.ClassifiedIntelligence.com.
The AIM Group, Altamonte Springs
Peter M. Zollman, 407-788-2780
pzollman@aimgroup.com
Copyright Business Wire 2008
