Canada Internet Users and Usage Growth is Projected to Be 3.7% in 2008

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/3b1ae0/canada_internet_u)
has announced the addition of eMarketer's new report "Canada Internet:
Users and Usage" to their offering.

Growth in Internet users in Canada is slowing. It's projected to
be just 3.7% in 2008. On the other hand, the online population is
already approaching 23 million people: over two-thirds of all
Canadians.

This report analyzes the county's online demographics and usage
patterns as online population growth slows and matures. Canada's
online population growth may be slowing, but that doesn't mean things
are slowing down. Broadband is more prevalent in Canada than in many
other countries, including the US. Broadband penetration is also
growing more quickly than the online population. About two-thirds of
households have broadband in 2008, but three-quarters will benefit
from high-speed connections by 2012.

Key questions the "Canada Internet" report answers:

-- Is Canadian Internet usage growing or slowing?

-- How many households have broadband access?

-- How do Internet access and usage vary among regions?

-- What activities are most popular with Internet users in
Canada?

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Key Topics Covered:

- Executive Summary
- The eMarketer View
- Canada's Online Population
- Geographical Variations
- Demographics of Canadian Internet Users
- Online Activities
- Social Networking
- Favorite Social Media Sites among Internet Users in Canada, 2007
(% of respondents)
- Social Media and Content Sharing
- The Internet and Traditional Media
- Endnotes
- Related Information and Links

Companies Mentioned:

- China Internet Network Information Center (CNNIC)
- comScore Networks Inc.
- comScore qSearch
- Data Center of China Internet (DCCI)
- eMarketer
- Facebook
- Foundation Research Group, Inc.
- Harris Interactive
- Industry Canada
- International Telecommunication Union (ITU)
- Ipsos
- Ipsos Reid
- JPMorgan
- Nokia
- OCLC Online Computer Library Center, Inc.
- Office of Communications (Ofcom) - UK
- Out-of-Home Marketing Association of Canada (OMAC)
- Point Topic
- Pollara
- Solutions Research Group
- Statistics Canada
- Synovate
- The Future Laboratory
- Universal McCann
- Veritas Communications
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For more information visit
http://www.researchandmarkets.com/research/3b1ae0/canada_internet_u

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax (USA): 646-607-1907
Fax (International): +353-1-481-1716

Copyright Business Wire 2008