Dailymotion Announces Full Implementation of INA Technology for Detection of Copyrighted Video
PARIS & NEW YORK--(Business Wire)--
Dailymotion, the world's largest independent video sharing site,
today announced full implementation of INA's "Signature" technology
across all localized and local language Dailymotion sites.
Dailymotion's use of video filtering technology follows several other
copyrighted material protection initiatives throughout the site,
including a hashing system, blocking videos that have already been
removed from the site and use of an audio fingerprinting solution. In
addition, Dailymotion is an original signatory to the UGC Copyright
Principles (www.ugcprinciples.com) . Implementation of INA video
fingerprinting technology reinforces Dailymotion's leadership position
in providing the most advanced copyright protection system for content
owners.
INA's innovative image-based technology is based on a signature,
or digital fingerprint, which constitutes a genetic code representing
a sequence of images. Content that has been protected by a producer or
a broadcaster using this technology will be automatically detected and
will either be rejected or managed according to agreements before it
is placed online. This solution thus enables Dailymotion to bolster
its global system for detecting copyrighted content and to further
focus on providing professionally produced content through media
partnerships as well as user-generated content created by site users
through the exclusive Motionmaker program.
"Dailymotion is proud to have completed the implementation of
"Signature" within the aggressive time-frame we intended," commented
Mark Zaleski, chief executive officer of Dailymotion. "We believe our
partnership with INA will prove fruitful, opening the door to new
relationships with additional content owners, who we invite to adopt
Signature in their fight against digital piracy."
"We invite all producers, majors and independent, to register
Signatures for the content they want to protect," adds Jean-Marc
Bordes, COO of INA. "Registering content in the main INA database is
an extremely simple operation with the powerful ability to drastically
improve copyright holders' ability to protect their content."
About Dailymotion:
A top 30 website worldwide (source: Alexa, January 2008),
Dailymotion is the world's largest independent video entertainment
website (source: Alexa; comScore, December 2007). Every day, over
15,000 new videos are uploaded into Dailymotion's global network of
localized video entertainment sites, where the site's creative
directors turn the user-generated and licensed content into
high-quality entertainment for its almost 50 million monthly unique
users. In January 2008, Dailymotion registered over 800 million video
views across its global network. The first UGC powered video
entertainment site to provide HD, Dailymotion provides high-quality
video in a fast, easy-to-use Web site. Dailymotion's mission is to
provide the best possible entertainment experience for users and the
best marketing opportunities for advertisers, while respecting content
protection. For more information, please visit
http://www.dailymotion.com
About INA
Since February 2004, Ina has been providing professionals with a
unique service worldwide at inamedia.com, the first global bank of
digitized audiovisual archives available online. Ina is also a
research laboratory and the number one European centre for training in
the audiovisual and multimedia professions.
Since April 2006, the general public has been provided with direct
access, for consultation or downloading, to more than 100,000
television and radio programs on ina.fr. This offering is to be
expanded by a further 50,000 programs a year, and in October was
extended into the field of teaching with "Apprendre," an online
audiovisual educational system.
For Dailymotion
Ephraim Cohen, 212-631-5823
cohen AT fortexgroup.com
Copyright Business Wire 2008
