Macy's Partners with dunnhumbyUSA to Develop, Apply Customer Insights to Grow Same-Store Sales
CINCINNATI--(Business Wire)--
Macy's, Inc. (NYSE:M) and dunnhumbyUSA, a leading consumer insight
firm, today announced that Macy's is partnering with dunnhumbyUSA
under a significant multi-year agreement. Macy's will be
dunnhumbyUSA's exclusive client in the department store category.
Under the agreement, dunnhumby will analyze Macy's customer sales
data, develop customer segmentation models, and work with the Macy's
organization to apply the learnings, in alignment with the company's
existing customer-centric business initiatives, to accelerate future
sales growth.
(Editor's Note: Macy's, Inc. this morning also issued a separate
news release announcing its second quarter 2008 sales and earnings.)
"For Macy's to continue to build a sustainable competitive
advantage, we need to fully understand our customers and mold our
offering to satisfy each customer's specific needs," said Terry J.
Lundgren, Macy's, Inc. chairman, president and chief executive
officer. "The insights culled from our work with dunnhumby will
support our new My Macy's localization initiative. Our intention is to
leverage knowledge of customer segments to drive same-store sales,
profitability, customer loyalty and, ultimately, shareholder value.
Leading retailers worldwide have benefited from the insights developed
through dunnhumby's expertise, and we believe that experience will be
invaluable to Macy's."
"We are delighted to be partnering with Macy's, an iconic American
brand with unprecedented marketing and merchandising prowess," said
Simon Hay, CEO, dunnhumbyUSA. "We are passionate about helping Macy's
win the lifetime loyalty of their customers. We understand the
complexities that face the department store shoppers today and seek to
apply our data-driven insights and keen understanding of shopper
behavior patterns to create more meaningful connections between Macy's
and their customers."
dunnhumby will serve Macy's, Inc. from its U.S. headquarters
office in Cincinnati.
About dunnhumbyUSA
dunnhumbyUSA combines proven natural abilities with big ideas to
find clues and patterns as to what customers are buying and why. We
turn these insights into actionable strategies that create dramatic
growth and sustainable loyalty, ultimately improving brand value and
the customer experience. dunnhumbyUSA is a joint venture between The
Kroger Company and London-based dunnhumby. Employing more than 850
people in Europe, Asia and the Americas, dunnhumby serves a
prestigious list of companies, including Kroger, Tesco, Procter &
Gamble, PepsiCo, and The Home Depot.
About Macy's, Inc.
Macy's, Inc., with corporate offices in Cincinnati and New York,
is one of the nation's premier retailers, with fiscal 2007 sales of
$26.3 billion. The company operates more than 850 department stores in
45 states, the District of Columbia, Guam and Puerto Rico under the
names of Macy's and Bloomingdale's. The company also operates
macys.com, bloomingdales.com and Bloomingdale's By Mail. Prior to June
1, 2007, Macy's, Inc. was known as Federated Department Stores, Inc.
All statements in this press release that are not statements of
historical fact are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements
are based upon the current beliefs and expectations of Macy's
management and are subject to significant risks and uncertainties.
Actual results could differ materially from those expressed in or
implied by the forward-looking statements contained in this release
because of a variety of factors, including conditions to, or changes
in the timing of, proposed transactions, prevailing interest rates,
competitive pressures from specialty stores, general merchandise
stores, manufacturers' outlets, off-price and discount stores, new and
established forms of home shopping (including the Internet, mail-order
catalogs and television) and general consumer spending levels,
including the impact of the availability and level of consumer debt,
the effect of weather and other factors identified in documents filed
by the company with the Securities and Exchange Commission.
(NOTE: Additional information on Macy's, Inc., including past news
releases, is available at www.macysinc.com/pressroom.)
Macy's, Inc.
Media - Jim Sluzewski, 513-579-7764
Investor - Susan Robinson, 513-579-7780
or
For dunnhumbyUSA
Cristofoli-Keeling
Ann Keeling, 513-381-3248
Copyright Business Wire 2008
