Cars.com Delivers Comprehensive Selection of New and Used Car Listings on Yahoo!...

Tue Dec 11, 2007 8:30am EST

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Cars.com Delivers Comprehensive Selection of New and Used Car Listings on Yahoo! Autos

Consumers Can Now Access More Than 2 Million Vehicle Listings on
Yahoo! Autos Expanding Cars.com's Reach
CHICAGO & SUNNYVALE, Calif.--(Business Wire)--Yahoo! (Nasdaq:YHOO) and Cars.com today announced the launch of a
strategic partnership to deliver comprehensive new and used vehicle
listings on Yahoo! Autos. With this launch, Yahoo! Autos users now
have easy access to the best selection of more than 2.4 million new,
used, certified pre-owned, and private-seller vehicle listings from
Cars.com dealers and private-party sellers nationwide. The launch
marks the first time new car listings will be available on Yahoo!
Autos to help vehicle shoppers go the extra mile in their search.

The enhanced vehicle listings on Yahoo! Autos will deliver
increased relevance and expanded search results to the 83 percent of
consumers who use the Internet to research vehicles before visiting a
dealership(1).

"We're focused on providing optimal depth, breadth and relevance
of vehicle listings to our valued consumers on Yahoo! Autos. It's
important that we deliver an effortless experience to help people find
the right car based on their particular location and specific vehicle
needs," said Michael Yang, vice president and general manager, Yahoo!
Autos. "By teaming up with Cars.com, we are marrying our best-in-class
user search experience with their strong dealer and auto manufacturer
relationships and access to new and used car listings."

Dealers advertising on Cars.com will benefit from exposure on
Yahoo! Autos, resulting in an effective way to reach in-market
shoppers with the right message at the right time. With 87 percent of
its audience unduplicated from Cars.com, Yahoo! Autos delivers an
entirely new, in-market audience of used and new vehicle shoppers with
one ad buy on Cars.com(2). This alliance also allows Yahoo! Autos to
leverage Cars.com's comprehensive editorial content in addition to
enabling Cars.com's vehicle listings to generate relevant display ads
through Yahoo!'s Smart Ads.

"As we look to provide our advertisers with the broadest reach and
access to the most qualified buyers, Yahoo! Autos is the clear partner
of choice as the fastest growing site for in-market vehicle shoppers,"
said Mitch Golub, president of Cars.com. "In addition to an
unduplicated audience, Yahoo! Autos complements Cars.com in its
commitment to deliver serious shoppers to our vast network of dealers.
In fact, nearly 73 percent of Yahoo! Autos shoppers intend to
purchase, a number in keeping with the 75 percent of Cars.com shoppers
who intend to buy(3)."

(1) 2007 Dealer eBusiness Performance Study, Yahoo!/Cobalt
Group/R.L. Polk & Co.

(2) comScore Media Metrix, August 2007

(3) Nielsen/Netratings @Plan study, Winter 2007

About Cars.com

Partnered with more than 200 leading metro newspapers, television
stations and their websites, Cars.com (www.cars.com) is the most
comprehensive destination for those looking to buy or sell a new or
used car. The site lists more than 2.4 million vehicles from 15,000
dealer customers, classified advertisers and private parties to offer
consumers the best selection of new and used cars online, as well as
the content, tools and advice to support their shopping experience.
Cars.com combines powerful inventory search tools and new-car
configuration with pricing information, photo galleries, buying
guides, side-by-side comparison tools, original editorial content and
reviews to help millions of car shoppers connect with sellers each
month.

Launched in June 1998, Cars.com is a division of Classified
Ventures, LLC, which is owned by leading media companies, including
Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI), The McClatchy Company
(NYSE:MNI), Tribune Company (NYSE:TRB) and The Washington Post Company
(NYSE:WPO).

About Yahoo! Autos

Yahoo! Autos (http://autos.yahoo.com) is a top destination for
online automotive shoppers and has experienced 40 percent traffic
growth during January - September 2007, versus 2006 (comScore Media
Metrix). Yahoo! Autos delivers resources for researching, buying,
maintaining and communicating with others about vehicle decisions and
purchases. It's also home to product innovations that include Car
Finder, a new vehicle make-model-trim search experience, and the Green
Center, a leading online source for the latest news and information on
alternative fuel vehicles.

Yahoo!
Jennie Dobies, 408-349-8452 (direct)
jdobies@yahoo-inc.com
or
Cars.com
Brian R. Hannan, 312-601-5519 (direct) or
312-218-0788 (mobile)
bhannan@cars.com