Live Nation and AdBrite Enter Exclusive Multi-Year Online Advertising
Partnership
New 'Live Nation eFan Finder' Service Helps Local Concert Promoters, Agents
and Managers View and Manage Performance of Online Ads for Live Nation
Concerts in North America
SAN FRANCISCO, May 9 /PRNewswire-FirstCall/ -- Live Nation (NYSE: LYV) and
AdBrite today announced the launch of Live Nation eFan Finder, a new
proprietary service that helps local Live Nation concert promoters, artist
managers and agents track and view the performance of Live Nation's online
advertising campaigns for thousands of shows it produces and markets in North
America each year.
Research shows that more than a third of live music fans find out about
concerts on the web, while traditional concert industry marketing practices
are to spend only a small fraction of advertising dollars online. With Live
Nation eFan Finder, Live Nation's local marketers are able to easily create
and place tailored ad campaigns for the company's concerts, utilizing geo-
targeting and other advanced matching technologies to connect with music fans
on AdBrite's network of 50,000 web sites. Live Nation eFan Finder then allows
artists, agents, and band managers to see websites on which their ads have
appeared and provides reporting to show how many times an ad was shown and
clicked on.
"Our partnership with AdBrite and the creation of Live Nation eFan Finder
enables us to market our 10,000 shows in North American more efficiently by
reaching music fans directly on the web," said Jason Garner, Chief Executive
Officer of North American Music at Live Nation. "We expect eFan Finder to
result in reduced marketing costs and increased impressions, all while
providing instantaneous reporting for managers and agents and our local
marketers across the U.S."
TNS Media Intelligence forecasts online ad spend will increase 14.4% in
2008, outpacing the growth in spend on traditional media such as TV, radio,
outdoor, and newspaper. While targeted and cost-effective, online ad
placements can be less predictable or visible than the newspaper ads, radio
spots, or outdoor placements than band managers are accustomed to seeing.
Live Nation eFan Finder provides transparency to artists and band managers,
making their online campaigns more tangible and allowing them to better
understand how their online advertising is performing.
Today's announcement builds on a deepening partnership between the two
companies. Over the past year, Live Nation has used AdBrite's network to
promote concerts for artists such as Van Halen, Josh Groban, Maroon 5, Dave
Matthews Band, and Jonas Brothers. These programs have leveraged many of
AdBrite's most powerful tools, including OTX (Open Targeting Exchange), Full
Page Ads, and the company's Facebook App channel.
"We're pleased to be working with the world's largest live music company.
Live Nation is a truly progressive marketer who is committed to driving
results for artists, agents, and band managers," said Ignacio Fanlo, CEO of
AdBrite. "With AdBrite's transparent marketplace and new Open Targeting
Exchange (OTX), Live Nation's concert promoters have a powerful new platform
for connecting with music fans and proving the results to artists, agents, and
band managers."
The AdBrite marketplace reaches 85 million U.S. monthly visitors, serving
ads on nearly one billion page-views per day. AdBrite serves ads on over
50,000 websites, including 8 of ComScore's Top 20 US media properties.
AdBrite's Music Channel features quality sites such as Billboard, Pure Volume,
and Music.com.
About Live Nation
Live Nation is the future of the music business. With the most live
concerts, music venues and festivals in the world and the most comprehensive
concert search engine on the web, Live Nation is revolutionizing the music
industry: onstage and online. Headquartered in Los Angeles, California, Live
Nation is listed on the New York Stock Exchange, trading under the symbol
"LYV." More information can be found at http://www.livenation.com.
About AdBrite
AdBrite is the Internet's Ad Marketplace. The company makes it easy to buy
and sell advertising online, giving advertisers and publishers more
transparency and control than any other ad network. With banner and text ads,
as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite
has created a simple and more effective advertising marketplace for
advertisers and publishers of all sizes. In January 2008, AdBrite ads reached
85 million unique users in the U.S. (comScore).
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is
headquartered in San Francisco, California. AdBrite is backed by venture
capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more
information, visit http://www.adbrite.com.
Live Nation Media Contact:
John Vlautin
310-867-7127
johnvlautin@livenation.com
AdBrite Media Contact:
Paul Levine
650-740-4735
plevine@adbrite.com
SOURCE Live Nation; AdBrite
John Vlautin of Live Nation, +1-310-867-7127, johnvlautin@livenation.com; or
Paul Levine of AdBrite, +1-650-740-4735, plevine@adbrite.com
