BOCA RATON, Fla.--(Business Wire)--
University Health Industries, Inc., (Pink Sheets:VRTN) is pleased
to announce that it has launched a national television commercial
campaign.
University Health Industries has launched a national television
campaign for Arthroleve(TM), a product that helps to alleviate joint
pain and stiffness and promote overall joint health. The commercial
for the Zenstral PMS(TM) product, which offers relief from many of the
symptoms associated with premenstrual syndrome, is scheduled to
follow. Both commercials were produced by UHI's production company,
Avalanche Creative, in New York.
The television commercials air nationwide in the U.S. on networks
and channels including: History International, TV1, PAX, Game Show and
Dish Men's Outdoor Networks, with combined audiences of over 100
million viewers. The spots feature both a 120 second and 60 second
cut. The Arthroleve(TM) spot features a ballroom dance sequence that
capitalizes on a current and very popular dance show.
The initial airings include a direct response component that is
designed to drive consumer traffic to a call center for a free trial
of the product, as well as to the product's website,
www.arthroleve.com. The initial network testing and response has been
a tremendous success which has allowed us to expand the campaign to
include more programming.
Vic Golio, Executive Vice President of Chief Media, was quoted as
saying, "We were extremely pleased to see that the results of the
media test confirmed the potential we saw at the outset for this
campaign. We are excited to be working with UHI's management team on
the nationwide rollout and confident of the ongoing success of this
program."
The target market for Arthroleve(TM) includes more than 43 million
U.S. adults who suffer from conditions including not only arthritis,
but also a number of other forms of chronic pain. Arthroleve(TM) is a
new, patent-pending nutraceutical formulation which contains
clinically proven ingredients for the maintenance of joint health and
for treatment of both fibromyalgia and non-specific lower back pain
(NSLB). In addition, it is delivered in a pharmaceutical grade caplet
which utilizes UHI's advanced Slick Cap Technology(TM) to optimize its
absorption by the intestinal tract. Each Arthroleve(TM) caplet is
packaged in foil blister packs to ensure quality. Arthroleve is now
available at: www.arthroleve.com.
Zenstral PMS(TM) is a new, patent-pending, nutraceutical
formulation for the treatment of premenstrual syndrome (PMS).
Currently, the target market of approximately 13-20 million American
women who suffer from PMS is largely dominated by over the counter
drugs which are primarily intended to target the physical symptoms of
PMS. In contrast, Zenstral PMS(TM) was developed to naturally target
both the physical as well as the psychological symptoms associated
with PMS. Zenstral PMS(TM) is also delivered in a pharmaceutical
grade, foil blister-packed caplets employing UHI's Slick Cap
Technology(TM). Zenstral PMS(TM) is now available at:
www.zenstralpms.com.
Mr. Dean Peloso, CEO of University Health Industries, was quoted
as saying, "We are very pleased with the initial results of the
commercial direct response testing and will continue to roll out
additional programming in the coming months. The commercial spots are
designed to build brand equity and to drive consumer demand for our
revolutionary nutraceutical product line."
About Chief Media (www.chiefmedia.com)
Chief Media, located in New York City, is the premier
multi-layered Direct Response agency founded in 2001 in order to
provide direct marketers with the first truly multifaceted media
services option and has successfully run and managed many well known
DR and Retail Support campaigns from fitness to cosmetics, children's
toys to nutraceuticals.
Chief's management team leverages a diversified direct response
and retail support background enabling the company to become one of
the top billing DR agencies in the business today, while pioneering
ways to buy direct response media that maximize DR campaigns and
retail support initiatives across all media including: broadcast,
cable, syndication, Hispanic, print, radio and online.
Bringing an average of 25 years traditional and interactive media
expertise to bear, we enable our clients to realize their ROI goals by
leveraging unparalleled market experience, industry knowledge and the
strongest relationships with key partners including telemarketers,
call centers, fulfillment houses, merchant banks, retail agents and
other media vendors that will help drive your campaign.
About University Health Industries
(http://www.universityhealthindustries.com): Every year university
labs around the globe identify research and test natural compounds and
formulations which have the potential to improve our quality of life.
The majority of these potentially life changing discoveries are never
commercialized for the benefit of the public.
University Health Industries, in collaboration with
university-based researchers worldwide, researches and identifies
those compounds that have proven evidence-based effects and have the
greatest potential for improving our lives.
University Health Industries' mission is to deliver the latest
advances and discoveries in natural compounds packaged in our unique
patented formulations including Arthroleve(TM) (www.arthroleve.com) as
well as Zenstral PMS(TM) (www.zenstralpms.com) and delivered to
satisfy the needs of consumers for the promotion of health for many
common age-related health concerns.
www.universityhealthindustries.com.
University Health Industries, Inc., Boca Raton
Dr. Jarret Morrow/President, 561-910-5620
jmorrow@uhealthinc.com
or
Chief Media
Vic Golio/EVP, 212-300-8977
vgolio@chiefmedia.com
Copyright Business Wire 2008
