DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/5a56f5/asiapacific_telec) has
announced the addition of the "Asia-Pacific Telecom Insider / Vol. 1, No 3,
Edition 6 - IPTV in Asia-Pacific: Profit Picture Fuzzy, but Momentum Building"
report to their offering.
Despite the massive investments necessary in Asia/Pacific's IPTV market, both in
technology and content procurement, telecom operators must invest to gain
subscriber market share according to a new report.
IPTV in Asia/Pacific: Profit Picture Fuzzy, but Momentum Building analyzes the
challenges facing IPTV providers and looks at the key drivers behind service
rollouts in Asia/Pacific. The 13-page report includes two case studies focusing
on Hong Kong and South Korea, providing insights into the different strategies
used by operators in each market to gain a foothold in the highly competitive
broadcasting space.
Media Forecasts are also available for 14 markets in Asia/Pacific and provide
competitive intelligence on the pay-TV and mobile TV dynamics, market share
information at both the technology and operator levels, and five-year adoption
and revenue projections.
Although Asia/Pacific has the distinction of having the most successful IPTV
operators globally, and rollouts continue throughout the region, operators
continue to face challenges in three key areas: regulatory constraints, content,
and technology costs, notes Charles Moon, analysts at Pyramid Research and
author of the report. "Typically, regulatory issues come first, then the mammoth
challenge of valuing and procuring content along with technology issues - both
of which can affect subscriber take-up and bottom lines," says Moon.
"One of the most glaring problems surrounding IPTV has been the lack of any
framework around the service, putting it in a gray area, with neither the
telecom nor broadcasting regulators having clear oversight of the sector," says
Moon. Also, the initial investments required in order to acquire content can be
prohibitive for smaller players. "To make matters worse, the entrenched position
of cable companies in markets like Japan and South Korea make it even more
difficult for new IPTV players to negotiate for content rights," he explains.
"In addition to the lack of adequate infrastructure and the high cost of STBs
hindering adoption, the fight to defend market share is intensifying."
Asia/Pacific provides good lessons for operators faced with developing a
business case for IPTV services and determining an appropriate strategy for
long-term success. "We believe the long-term opportunities that IPTV brings
outweigh the short-term risks," Moons says. "The promise of media, and the
escape it provides from dumb-pipe business models, is encouraging carriers to
take risks and make grabs for market share," he adds. "Further, the benefits
associated from capturing customers - such as lower churn, new service
provisioning, and higher cash flows - provide a case for short-term sacrifices."
IPTV in Asia/Pacific: Profit Picture Fuzzy, but Momentum Building is part of our
Asia/Pacific Telecom Insider report series. Telecom Insiders are packed with
trend analysis, industry best practices, market sizing and forecasting,
competitor analysis, and case studies, providing you information you can
leverage to make better business decisions.
Key Topics Covered:
* INTRODUCTION
* CHALLENGES AND REWARDS FOR ASIA-PACIFIC IPTV OPERATORS
* Regulatory constraints, content procurement and the cost of technology
* Growth prospects expanding telecom operator footprints
* Telcos making short-term sacrifices for subscriber market share
* MARKET DETAIL
* CASE STUDY: PCCW
* CASE STUDY: KT CONCLUSIONS
* Key findings
* Recommendations
* RELATED RESOURCES
Table of exhibits
* Exhibit 1: Asia-Pacific IPTV commercial launches
* Exhibit 2: Asia-Pacific IPTV subscriptions, 2005-2014
* Exhibit 3: Asia-Pacific IPTV penetration of households by country, 2008
* Exhibit 4: Telecom operator revenue CAGR by business line, 2008-2014
* Exhibit 5: Paying i-Cable and now TV subscribers; installed base of now TV
STBs
* Exhibit 6: Average revenue per now TV user
* Exhibit 7: Subscribers of KT's Mega TV service
Companies Mentioned:
* Cascade
* CJ Media
* English Premier League
* i-Cable Communications
* KT OnMedia
* PCCW
* SingTel
* SK Broadband
* Softbank Japan
For more information visit
http://www.researchandmarkets.com/research/5a56f5/asiapacific_telec
Source: Pyramid Research, Inc.
Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Copyright Business Wire 2009
