Social Media Program Promotes Safety While Engaging Consumers
SAN DIEGO--(Business Wire)--
Brickfish, The Social Media SolutionTM, and Underwriters Laboratories (UL), a
leader in product safety testing and certification services for more than 115
years, have teamed up for the "Keep the Holidays Safe & Bright" viral marketing
program. The program aims to provide consumers with important safety information
as well as awareness of its signature UL Mark.
"During the holidays and throughout the year, online social media programs like
this one, combined with others like SafetyAtHome.com, can help broaden the reach
of our messages and educate consumers on the importance of safety at home," said
Sara Greenstein, Senior Vice President & Chief Marketing Officer of Underwriters
Laboratories. "We are happy to partner with Brickfish on this program as a way
to ensure all of us have a safe & bright holiday."
The "Keep the Holidays Safe & Bright" program enables participants to share
personal stories through photos and videos of their favorite holiday moments,
thus creating an open dialogue between UL and its consumers. In addition to
sharing their brightest holiday moments, entrants will also be able to virally
spread their stories throughout the social Web using Brickfish`s patent-pending
tools and technologies. Participants can offer reviews, share and vote on their
favorite stories, further immersing potential and existing consumers in UL`s
brand experience.
Brands and agencies use Brickfish`s platform to launch online advertising and
marketing programs targeted at the social networking audience. Brickfish
programs enable brands to ignite consumer conversations by creating brand
evangelism, passion in a peer-to-peer manner, and by optimizing the power of
social media. Consumers create brand friendly UGC and share it within their
social networks. Brickfish's patent-pending Viral Map and Geo View technologies
provide detailed real-time data on viral activity across the Web and
geographically. This strategic viral marketing platform generates extensive
brand awareness, engagement, reach, and results--all of which are trackable,
providing clients with incredibly valuable qualitative and quantitative data.
"By teaming up with Brickfish for the `Keep the Holidays Safe & Bright` program,
Underwriters Laboratories is adding another element to its social media
toolkit," said Nichole Goodyear, CEO and co-founder for Brickfish. "We are
confident Underwriters Laboratories` integrated social media efforts will prove
to be a shining example of how brands can effectively engage their consumers
online."
For complete details regarding the "Keep the Holidays Safe & Bright" program,
please visit http://safetyathome.com/contest. For more information about
Brickfish, please visit www.brickfish.com/company.
About Underwriters Laboratories
Underwriters Laboratories (UL) is an independent product safety certification
organization that has been testing products and writing Standards for Safety for
over a century. UL evaluates more than 19,000 types of products, components,
materials and systems annually with 20 billion UL Marks appearing on 72,000
manufacturers` products each year. UL`s worldwide family of companies and
network of service providers includes 64 laboratory, testing and certification
facilities serving customers in 98 countries.
About Brickfish
Brickfish is the award winning social media solution that successfully creates
ongoing engagement and conversations with consumers using social media.
Brickfish provides brands a platform that energizes viral sharing among
consumers via the social Web. Consumers create brand friendly UGC and then
virally share that content with their vast social networks through widgets,
blogs, IM`s, and more. All engagements are tracked with patent-pending Viral Map
and Geo View technologies, which provide detailed, real-time data on reach,
engagement, frequency, and viral activity across the entire Social Web and
geographically. Brickfish has launched successful campaigns for Microsoft, MTV
Networks, Nike, Victoria`s Secret, Samsung, Coach, Givenchy, The North Face,
Estee Lauder, Qualcomm, and many, many more, generating over 200 million
consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner and a
2009 OMMA Award winner for Best Viral Campaign.
Brickfish
Ashley Futak, 858-587-2530 ext. 421
Ashley.Futak@Brickfish.com
Copyright Business Wire 2009
