NEW YORK--(Business Wire)--
While still a small portion of the total mobile market, business customers offer
between 20% and 80% greater ARPUs than the average mobile consumer in emerging
markets. As well, mobile business customer revenues will grow over the next five
years from one to four percentage points more than the overall mobile services
market.
But one of the most important statistics from analysis of the mobile business
customer in emerging markets is that about 72% of all mobile business customers
are self employed or work in businesses of fewer than 100 employees. This
presents great opportunities for mobile operators.
ABI Research practice director Dan Shey comments: "Smaller businesses in
emerging markets still have relatively simple computing and connectivity needs;
but these will evolve and become more sophisticated as the regions` economies
grow. Operators in the emerging markets have the opportunity to become the
primary solution providers of telecommunications and data services for a vast
majority of companies in these regions."
Other important highlights from the analysis:
* Data services for emerging market mobile business customers will command an
even greater portion of revenues than those in developed region markets, growing
to as high as 59% of total mobile services revenues by 2014.
* Mobile broadband services connecting computing devices such as laptops will,
in most emerging market regions, provide more revenue than messaging services by
2014.
As part of ABI Research`s Business Mobility Research Service
(http://www.abiresearch.com/products/service/Business_Mobility_Research_Service)
mobile business customer data is provided for five emerging markets, all updated
on a quarterly basis. Emerging market data sets include those for Eastern Europe
(http://www.abiresearch.com/research/1004589), Asia-Pacific
(http://www.abiresearch.com/research/1002897), Latin America
(http://www.abiresearch.com/research/1004591), the Middle East
(http://www.abiresearch.com/research/1004593), and Africa
(http://www.abiresearch.com/research/1004595).
Each database provides a detailed view of all the mobile applications and
services that serve mobile business customers` everyday work needs. Market
segmentation is provided at two levels. Mobile services forecasts are provided
for voice, messaging, information access, application downloads, line of
business applications, mobile broadband and mobile device management services
and measured in customers, ARPUs, revenues, and penetration.
ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research`s worldwide team of experts advise
thousands of decision makers through 27 research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
ABI Research
Christine Gallen, 516-624-2542
pr@abiresearch.com
Copyright Business Wire 2009
